Contacts E. simone.aiolfi@unipr.it Office: Polo Kennedy - Plesso Centrale di Economia Address: Via John Fitzgerald Kennedy 6, 43125 Parma Teacher's social mediaTeacher's activitiesExam scheduleClass schedule Teaching Academic year of provision: 2026/2027 DIGITAL AND CONTENT MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING BRAND MANAGEMENT AND COMMUNICATION module Year: 1° ECONOMICS AND COMPANY MANAGEMENT Second-cycle degree course in Sport science and management of sport association Law in sports and e-sports, Behavioral Economics and Business Management module Year: 1° FOOD MARKETING Second-cycle degree course in Economics and management of sustainable food systems Year: 1° Previous years Academic year of provision: 2025/2026 CAFFEINA COMMUNICATION LAB Second-cycle degree course in TRADE AND CONSUMER MARKETING Year: 2° DIGITAL AND CONTENT MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING BRAND MANAGEMENT AND COMMUNICATION module Year: 1° FOOD MARKETING Second-cycle degree course in Economics and management of sustainable food systems Year: 1° Academic year of provision: 2024/2025 DIGITAL AND CONTENT MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING BRAND MANAGEMENT AND COMMUNICATION module Year: 1° Food marketing for domestic and global markets Second-cycle degree course in ECONOMICS AND MANAGEMENT OF SUSTAINABLE FOOD ENVIRONMENT Year: 1° Academic year of provision: 2023/2024 E-COMMERCE AND DIGITAL ANALYTICS Second-cycle degree course in TRADE AND CONSUMER MARKETING E-COMMERCE AND CHANNEL ANALYTICS module Year: 2° Food marketing for domestic and global markets Second-cycle degree course in ECONOMICS AND MANAGEMENT OF SUSTAINABLE FOOD ENVIRONMENT Year: 1° INTERNATIONAL BRANDING AND RETAILING - MOD. 1 Second-cycle degree course in INTERNATIONAL BUSINESS AND DEVELOPMENT INTERNATIONAL BRANDING AND RETAILING module Year: 1° Academic year of provision: 2022/2023 INTERNATIONAL AGRIBUSINESS MANAGEMENT Second-cycle degree course in ECONOMICS AND MANAGEMENT OF SUSTAINABLE FOOD ENVIRONMENT Year: 1° Academic year of provision: 2021/2022 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° Academic year of provision: 2020/2021 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° The teachings are listed up to the 2020/2021 academic year Research Publications Choose sustainable! How digital nudging architectures shape sustainable choices and consumer perceptions Authors: Aiolfi Simone; Bellini Silvia; Pellegrini Davide; Bacchilega Chiara Year: 2026 Exploring users’ migration from social media to the metaverse: A push-pull-mooring framework analysis Authors: Romano Giovanni; Luceri Beatrice; Aiolfi Simone Year: 2026 Please, Mind the Gap! Dal Dire al Fare Sostenibile Authors: Bacchilega Chiara; Aiolfi Simone; Bellini Silvia; Pellegrini Davide Year: 2025 Disclosing the AI Identity: How Virtual Assistant Transparency Shapes Consumer Perceptions Authors: Aiolfi S.; Bacchilega C; Bellini S; Pellegrini D Year: 2025 Choose Sustainable! How Digital Nudging positively impacts consumer behavior and corporate reputation Authors: Aiolfi S.; Bacchilega C.; Bellini S.; Pellegrini D. Year: 2025 Full list of publications Public Engagement Initiatives Re-Pack the Future Due laboratori creativi in cui gli studenti, divisi in squadre, hanno progettato nuove soluzioni di packaging riutilizzabile in carta o cartone per un prodotto alimentare o non alimentare con il duplice obiettivo di ripensare a soluzioni più sostenibili (obiettivo re-think the pack) e prevedere una seconda opportunità di impiego (obiettivo pack-life extension). Date: 15/04/2026 M-commerce: il negozio in tasca, sempre e ovunque Articolo divulgativo - Rivista MARK UP - "M-commerce: il negozio in tasca, sempre e ovunque" - https://www.mark-up.it/m-commerce-il-negozio-in-tasca-sempre-e-ovunque/ Date: 07/11/2022 Load more initiatives Loading…
Teaching Academic year of provision: 2026/2027 DIGITAL AND CONTENT MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING BRAND MANAGEMENT AND COMMUNICATION module Year: 1° ECONOMICS AND COMPANY MANAGEMENT Second-cycle degree course in Sport science and management of sport association Law in sports and e-sports, Behavioral Economics and Business Management module Year: 1° FOOD MARKETING Second-cycle degree course in Economics and management of sustainable food systems Year: 1° Previous years Academic year of provision: 2025/2026 CAFFEINA COMMUNICATION LAB Second-cycle degree course in TRADE AND CONSUMER MARKETING Year: 2° DIGITAL AND CONTENT MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING BRAND MANAGEMENT AND COMMUNICATION module Year: 1° FOOD MARKETING Second-cycle degree course in Economics and management of sustainable food systems Year: 1° Academic year of provision: 2024/2025 DIGITAL AND CONTENT MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING BRAND MANAGEMENT AND COMMUNICATION module Year: 1° Food marketing for domestic and global markets Second-cycle degree course in ECONOMICS AND MANAGEMENT OF SUSTAINABLE FOOD ENVIRONMENT Year: 1° Academic year of provision: 2023/2024 E-COMMERCE AND DIGITAL ANALYTICS Second-cycle degree course in TRADE AND CONSUMER MARKETING E-COMMERCE AND CHANNEL ANALYTICS module Year: 2° Food marketing for domestic and global markets Second-cycle degree course in ECONOMICS AND MANAGEMENT OF SUSTAINABLE FOOD ENVIRONMENT Year: 1° INTERNATIONAL BRANDING AND RETAILING - MOD. 1 Second-cycle degree course in INTERNATIONAL BUSINESS AND DEVELOPMENT INTERNATIONAL BRANDING AND RETAILING module Year: 1° Academic year of provision: 2022/2023 INTERNATIONAL AGRIBUSINESS MANAGEMENT Second-cycle degree course in ECONOMICS AND MANAGEMENT OF SUSTAINABLE FOOD ENVIRONMENT Year: 1° Academic year of provision: 2021/2022 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° Academic year of provision: 2020/2021 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° The teachings are listed up to the 2020/2021 academic year
Research Publications Choose sustainable! How digital nudging architectures shape sustainable choices and consumer perceptions Authors: Aiolfi Simone; Bellini Silvia; Pellegrini Davide; Bacchilega Chiara Year: 2026 Exploring users’ migration from social media to the metaverse: A push-pull-mooring framework analysis Authors: Romano Giovanni; Luceri Beatrice; Aiolfi Simone Year: 2026 Please, Mind the Gap! Dal Dire al Fare Sostenibile Authors: Bacchilega Chiara; Aiolfi Simone; Bellini Silvia; Pellegrini Davide Year: 2025 Disclosing the AI Identity: How Virtual Assistant Transparency Shapes Consumer Perceptions Authors: Aiolfi S.; Bacchilega C; Bellini S; Pellegrini D Year: 2025 Choose Sustainable! How Digital Nudging positively impacts consumer behavior and corporate reputation Authors: Aiolfi S.; Bacchilega C.; Bellini S.; Pellegrini D. Year: 2025 Full list of publications
Public Engagement Initiatives Re-Pack the Future Due laboratori creativi in cui gli studenti, divisi in squadre, hanno progettato nuove soluzioni di packaging riutilizzabile in carta o cartone per un prodotto alimentare o non alimentare con il duplice obiettivo di ripensare a soluzioni più sostenibili (obiettivo re-think the pack) e prevedere una seconda opportunità di impiego (obiettivo pack-life extension). Date: 15/04/2026 M-commerce: il negozio in tasca, sempre e ovunque Articolo divulgativo - Rivista MARK UP - "M-commerce: il negozio in tasca, sempre e ovunque" - https://www.mark-up.it/m-commerce-il-negozio-in-tasca-sempre-e-ovunque/ Date: 07/11/2022 Load more initiatives Loading…
