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Alma universitas studiorum parmensis A.D. 962 - Università di ParmaAlma universitas studiorum parmensis A.D. 962 - Università di Parma People and Organization
Università degli Studi di Parma

Giovanni Sogari

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Associate professor
Department of Food and Drug
SSD: Agricultural and Food Economics, and Rural Appraisal (AGRI-01/A)

Contacts

E. giovanni.sogari@unipr.it
Office: Campus Scienze e Tecnologie - Area Food - Edificio 1
Address: Parco Area delle Scienze 47/A, 43124 Parma
Linked websites: www.giovannisogari.com

Weekly office hours for students will be offered in-person (Dr.Sogari’s office) as well as at a distance (online on Teams), and both of these modalities are by appointment only.
Please send an email to the professor (giovanni.sogari@unipr.it ) at least two days before the date on which you want to reserve your appointment.

About

Giovanni Sogari is an Associate Professor in “Consumer Behavior” at the Department of Food and Drug at the University of Parma, Italy. He was awarded an MSc in Food Science in 2010 and a Ph.D. in Agriculture Economics in 2015. From 2017 to 2020, he was granted a Marie Skłodowska-Curie Fellowship and he carried out his project “CONSUMEHealth. Using consumer science to improve healthy eating habits” at the Department of Applied Economics and Management of Cornell University in the US. His studies lie at the nexus of psychology, sensory analysis, and experimental economics to better inform policy-makers, private companies, and the general public on eating behavior. Dr. Sogari is also an active member in various scientific societies including the Italian Association of Agricultural and Applied Economics (AIEAA), the European Association of Agricultural Economists (EAAE), and the Institute of Food Technologists (IFT). More information can be found at www.giovannisogari.com

Curriculum Vitae

Download the CV

Since 2020, Dr.Sogari has been hired by direct call as a Researcher at the Department of Food and Drug, University of Parma, in the field of the scientific disciplinary field AGR/01 (Agricultural Economics).

In 2020, he was awarded the position of Expert Scientist within the Guest Scientists Program at the EUROPEAN FOOD SAFETY AUTHORITY (EFSA) in Parma, Italy, where he carried out his research activities at the Communication Engagement & Cooperation (COMCO) Department.

From 2017-2020 he was a Marie Skłodowska-Curie fellowship (grant agreement No 749514) with his project: "CONSUMEHealth. Using consumer science to improve healthy eating habits."

From 2017 to 2019 he was a Visiting fellow at the Dyson School of Applied Economics and Management at Cornell University, Ithaca, USA.

In 2018, Dr. Sogari obtained the National Scientific Qualification (ASN) to the positions of Professor of Second Chair in the Competitive Sector: 07/A1 Area 07, scientific-disciplinary field AGR/01 (Agricultural Economics and Estimation).

From 2015 to 2020 he was a postdoc research fellow at the at the Department of Food and Drug, University of Parma. During this period he carried out teaching activities for the "Master in Agribusiness & Food Management" (2014-2017), the Master in Culture Organization and Marketing of Territorial Enogastronomy (2014-2020), and the Master in "Organic Production: from Field to Marketing" (2020).

In 2015, he obtained the title of Ph.D. in Agribusiness Economics "Agrisystem" at the Catholic University of the Sacred Heart, Piacenza, Italy, with the thesis "Consumer preferences and attitude for wine attributes: the case of sustainable labeling."

International experiences of teaching and research activities:

  • Kedge Business School - Center Food-Wine-Hospitality, Bordeaux, France, May 2023
  • Technical University of Munich, Freising, Germany, April-May 2022
  • ISA Lille Graduate School of Agriculture and Bioengineering, Lille, France, March 2022
  • Korea University, Seoul, South Korea, November 2019
  • Michigan State University, East Lansing, USA, June-August 2019
  • Universidad Politécnica de Madrid, Madrid, Spain, February-May 2014
  • Newcastle University, Newcastle, UK, January-May 2013

Teaching

Research

Research areas

The research activity, with participation in European and national projects, focuses mainly on the analysis of consumer behavior of food products and eating lifestyles. From 2017 to 2020 I was the recipient of a European competitive H2020 Marie Curie fellowship with the project "CONSUMEHealth. Using consumer science to improve healthy eating habits" (www.giovannisogari.com). In the last few years, I have also participated in other European research projects such as: • PrimeFish (2015-2019, Horizon 2020, Developing Innovative Market Orientated Prediction Toolbox to Strengthen the Economic Sustainability and Competitiveness of European Seafood on Local and Global markets, http: //www.primefish.eu) • PreSto GMO ERA-net project (2013-2015, 7th FP, Preparatory steps towards a GMO research ERA-Net) • PEGASUS. Public Perception of Genetically modified Animals – (2009-2012, 7th FP) My publications are mainly placed in international scientific journals on applied economics, marketing, nutrition, sustainability and consumer behavior.

Publications

Full list of publications

Research projects

  • The use of insect meal in the fish sector: creating value from farm to fork

    Manager: Sogari Giovanni

    Sponsor: Ministero dell'università e della ricerca

    Start date: 30/11/2023 End date: 28/02/2026

  • Using consumer science to improve healthy eating habits

    Managers: Mora Cristina; Sogari Giovanni

    Sponsor: EUROPEAN COMMISSION (COMMISSIONE EUROPEA)

    Website: www.giovannisogari.com

    Start date: 01/07/2017 End date: 30/09/2020

Public Engagement Initiatives

  • Promoting Healthy and Sustainable Eating in University students: two case studies

    Partecipazione ad un webinar riferito a "Food and Conscious Consumption" organizzato nell'ambito del Work Package 5 dell'Alleanza EU GREEN, in cui sono state presentate le attività di ricerca in corso che coinvolgono gli studenti universitari di Parma e in particolare la mensa. Le attività sono condotte dall'Unità di Nutrizione Umana del Dip, Scienze degli Alimenti e del Farmaco e finanziate dal PNRR (Onfoods).

    Date: 03/12/2024

  • La biodiversità si costruisce insieme. Un patto dalla terra alla tavola: collaborare per innovare e condividere alimenti sani e sostenibili. Notte dei ricercatori 2023

    - Agricoltura sostenibile e qualità delle produzioni - L’agricoltura 4.0 - GO GOALS! - Analisi/valutazione della qualità di alimenti - Attività ludico-educative: (cards gioco) legate ad una dieta sana e sostenibile in mensa e a casa (coinvolgimento di studenti e bambini). - Attività interattive su l’etichettatura degli alimenti: (coinvolgimento di studenti e bambini).

    Date: 29/09/2023

  • La mensa del futuro tra sogno e realtà: parola agli studenti

    Aperitivo della Conoscenza

    Date: 10/05/2023

  • OPEN DAY 2023: PRESENTAZIONI OFFERTA FORMATIVA E INFORMAZIONI

    Open Day 2023: giornate di orientamento e informazione.

    Date: 13/04/2023-15/04/2023

  • Intervista della BBC UK sul ruolo degli insetti edibili e la percezione del consumatore

    Intervista da parte di un giornalista della BBC UK (Seth Coleman) sulla percezione dei consumatori e gli insetti edibili

    Date: 09/03/2021

  • intervista di Rossana Caprari a 'DETTO TRA NOI' su TRC

    intervista di Rossana Caprari a 'DETTO TRA NOI' su TRC https://www.youtube.com/watch?v=u6EVG7SEAkE&t=2s

    Date: 03/02/2021

  • Promozione al pubblico di attività del progetto MarieCurie "Consumehealth"

    Redazione di articoli sugli studi e attività inerenti al progetto MSCA CONSUMEHEALTH sul sito www.giovannisogari.com

    Date: 01/01/2020-31/12/2020

  • HYBRID FORUM 2 - Se la città non va dalla montagna, la montagna va dalla città

    Presso il centro Santa Elisabetta a Parma, si è svolto il secondo appuntamento dell’Hybrid Forum, per proporre delle soluzioni contro lo spopolamento nell’area MAB Unesco Appennino Tosco-Emiliano. Questa iniziativa è stata svolta nell'ambito del progetto europeo H2020 Strength2Food

    Date: 28/09/2018

  • Gestione del sito web: www.giovannisogari.com

    Pubblicazione di articoli divulgativi sulle tematiche dell'agroalimentare

    Date: 01/07/2017