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Giovanni Sogari is an Assistant Professor in “Consumer Behavior” at the Department of Food and Drug at the University of Parma, Italy. He was awarded an MSc in Food Science in 2010 and a Ph.D. in Agriculture Economics in 2015. From 2017 to 2020, he was granted a Marie Skłodowska-Curie Fellowship and he carried out his project “CONSUMEHealth. Using consumer science to improve healthy eating habits” at the Department of Applied Economics and Management of Cornell University in the US. His studies lie at the nexus of psychology, sensory analysis, and experimental economics to better inform policy-makers, private companies, and the general public on eating behavior. Dr. Sogari is also an active member in various scientific societies including the Italian Association of Agricultural and Applied Economics (AIEAA), the European Association of Agricultural Economists (EAAE), and the Institute of Food Technologists (IFT). More information can be found at

Weekly office hours for students will be offered in-person (Dr.Sogari’s office) as well as at a distance (online on Teams), and both of these modalities are by appointment only.
Please send an email to the professor ( ) at least two days before the date on which you want to reserve your appointment.

Anno accademico di erogazione: 2021/2022

Anno accademico di erogazione: 2020/2021

Anno accademico di erogazione: 2019/2020

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Lines of research

The research activity, with participation in European and national projects, focuses mainly on the analysis of consumer behavior of food products and eating lifestyles. From 2017 to 2020 I was the recipient of a European competitive H2020 Marie Curie fellowship with the project "CONSUMEHealth. Using consumer science to improve healthy eating habits" ( In the last few years, I have also participated in other European research projects such as: • PrimeFish (2015-2019, Horizon 2020, Developing Innovative Market Orientated Prediction Toolbox to Strengthen the Economic Sustainability and Competitiveness of European Seafood on Local and Global markets, http: // • PreSto GMO ERA-net project (2013-2015, 7th FP, Preparatory steps towards a GMO research ERA-Net) • PEGASUS. Public Perception of Genetically modified Animals – (2009-2012, 7th FP) My publications are mainly placed in international scientific journals on applied economics, marketing, nutrition, sustainability and consumer behavior.




Office location

Department of Food and Drug
University of Parma
Parco Area delle Scienze 47/A,
43124, Parma, Italy
Phone: +39 0521906545