Professore di II fascia
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Giovanni Sogari is an Assistant Professor in “Consumer Behavior” at the Department of Food and Drug at the University of Parma, Italy. He was awarded an MSc in Food Science in 2010 and a Ph.D. in Agriculture Economics in 2015. From 2017 to 2020, he was granted a Marie Skłodowska-Curie Fellowship and he carried out his project “CONSUMEHealth. Using consumer science to improve healthy eating habits” at the Department of Applied Economics and Management of Cornell University in the US. His studies lie at the nexus of psychology, sensory analysis, and experimental economics to better inform policy-makers, private companies, and the general public on eating behavior. Dr. Sogari is also an active member in various scientific societies including the Italian Association of Agricultural and Applied Economics (AIEAA), the European Association of Agricultural Economists (EAAE), and the Institute of Food Technologists (IFT). More information can be found at

Since 2020, Dr.Sogari has been hired by direct call as a Researcher at the Department of Food and Drug, University of Parma, in the field of the scientific disciplinary field AGR/01 (Agricultural Economics).

In 2020, he was awarded the position of Expert Scientist within the Guest Scientists Program at the EUROPEAN FOOD SAFETY AUTHORITY (EFSA) in Parma, Italy, where he carried out his research activities at the Communication Engagement & Cooperation (COMCO) Department.

From 2017-2020 he was a Marie Skłodowska-Curie fellowship (grant agreement No 749514) with his project: "CONSUMEHealth. Using consumer science to improve healthy eating habits."

From 2017 to 2019 he was a Visiting fellow at the Dyson School of Applied Economics and Management at Cornell University, Ithaca, USA.

In 2018, Dr. Sogari obtained the National Scientific Qualification (ASN) to the positions of Professor of Second Chair in the Competitive Sector: 07/A1 Area 07, scientific-disciplinary field AGR/01 (Agricultural Economics and Estimation).

From 2015 to 2020 he was a postdoc research fellow at the at the Department of Food and Drug, University of Parma. During this period he carried out teaching activities for the "Master in Agribusiness & Food Management" (2014-2017), the Master in Culture Organization and Marketing of Territorial Enogastronomy (2014-2020), and the Master in "Organic Production: from Field to Marketing" (2020).

In 2015, he obtained the title of Ph.D. in Agribusiness Economics "Agrisystem" at the Catholic University of the Sacred Heart, Piacenza, Italy, with the thesis "Consumer preferences and attitude for wine attributes: the case of sustainable labeling."

International experiences of teaching and research activities:

  • Kedge Business School - Center Food-Wine-Hospitality, Bordeaux, France, May 2023
  • Technical University of Munich, Freising, Germany, April-May 2022
  • ISA Lille Graduate School of Agriculture and Bioengineering, Lille, France, March 2022
  • Korea University, Seoul, South Korea, November 2019
  • Michigan State University, East Lansing, USA, June-August 2019
  • Universidad Politécnica de Madrid, Madrid, Spain, February-May 2014
  • Newcastle University, Newcastle, UK, January-May 2013

Weekly office hours for students will be offered in-person (Dr.Sogari’s office) as well as at a distance (online on Teams), and both of these modalities are by appointment only.
Please send an email to the professor ( ) at least two days before the date on which you want to reserve your appointment.

Anno accademico di erogazione: 2024/2025

Anno accademico di erogazione: 2023/2024

Anno accademico di erogazione: 2022/2023

Anno accademico di erogazione: 2021/2022

Anno accademico di erogazione: 2020/2021

Anno accademico di erogazione: 2019/2020

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Lines of research

The research activity, with participation in European and national projects, focuses mainly on the analysis of consumer behavior of food products and eating lifestyles. From 2017 to 2020 I was the recipient of a European competitive H2020 Marie Curie fellowship with the project "CONSUMEHealth. Using consumer science to improve healthy eating habits" ( In the last few years, I have also participated in other European research projects such as: • PrimeFish (2015-2019, Horizon 2020, Developing Innovative Market Orientated Prediction Toolbox to Strengthen the Economic Sustainability and Competitiveness of European Seafood on Local and Global markets, http: // • PreSto GMO ERA-net project (2013-2015, 7th FP, Preparatory steps towards a GMO research ERA-Net) • PEGASUS. Public Perception of Genetically modified Animals – (2009-2012, 7th FP) My publications are mainly placed in international scientific journals on applied economics, marketing, nutrition, sustainability and consumer behavior.