Contacts E. giada.salvietti@unipr.it Teacher's social mediaTeacher's activitiesExam scheduleClass schedule
Teaching Academic year of provision: 2026/2027 CRM AND CUSTOMER ANALYTICS Second-cycle degree course in TRADE AND CONSUMER MARKETING LOYALTY MARKETING AND CRM module Year: 2° Previous years Academic year of provision: 2025/2026 CRM AND CUSTOMER ANALYTICS Second-cycle degree course in TRADE AND CONSUMER MARKETING LOYALTY MARKETING AND CRM module Year: 2° Academic year of provision: 2024/2025 E-COMMERCE AND DIGITAL ANALYTICS Second-cycle degree course in TRADE AND CONSUMER MARKETING E-COMMERCE AND CHANNEL ANALYTICS module Year: 2° LOYALTY MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING LOYALTY MARKETING AND CRM module Year: 2° Academic year of provision: 2023/2024 HEALTH AND WELLNESS MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING Year: 1°
Research Publications Green and sustainable supply chain management models in agri-food supply chains: a literature review Authors: Cristini Guido; Salvietti Giada; Zerbini Cristina Year: 2026 Chatbots, service failure recovery, and online customer experience through lenses of frustration – aggression theory and signaling theory Authors: Ozuem W.; Ranfagni S.; Willis M.; Salvietti G.; Howell K. Year: 2025 Driving Channel Integration Perception in Omnichannel Environments: The role of Touchpoints Authors: Salvietti Giada; Ieva Marco; Ziliani Cristina Year: 2025 Chatbot-enabled service failure recovery and customer loyalty: insights from commitment-trust and trust-transfer lenses. Authors: Ozuem Wilson; Ranfagni Silvia; Willis Michelle; Salvietti Giada; Howell Kerry Year: 2024 The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector Authors: Salvietti Giada; Ieva Marco Year: 2024 Full list of publications
