SALVIETTI GIADA | Teaching staff

placeholder-icon272x331.png

SALVIETTI GIADA

Collaborator

Dipartimento di Scienze Economiche e Aziendali

Teaching
Research

Anno accademico di erogazione: 2025/2026

CRM AND CUSTOMER ANALYTICS
Course year: 2 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2024/2025

Anno accademico di erogazione: 2024/2025

E-COMMERCE AND DIGITAL ANALYTICS
Course year: 2 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2023/2024
LOYALTY MARKETING
Course year: 2 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2023/2024

Anno accademico di erogazione: 2023/2024

HEALTH AND WELLNESS MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2023/2024

Publications

Chatbots, service failure recovery, and online customer experience through lenses of frustration – aggression theory and signaling theory

Year: 2025

Author/s: Ozuem W., Ranfagni S., Willis M., Salvietti G., Howell K.
Driving Channel Integration Perception in Omnichannel Environments: The role of Touchpoints

Year: 2024

Author/s: Salvietti Giada, Ieva Marco, Ziliani Cristina
Chatbot-enabled service failure recovery and customer loyalty: insights from commitment-trust and trust-transfer lenses.

Year: 2024

Author/s: Ozuem Wilson, Ranfagni Silvia, Willis Michelle, Salvietti Giada, Howell Kerry
An exploration into the relationship between chatbots, service failure recovery and customer loyalty: a view from frustration-aggression theory.

Year: 2024

Author/s: Ozuem Wilson, Ranfagni Silvia, Willis Michelle, Salvietti Giada, Howell Kerry
Ensuring customer satisfaction and loyalty of online health and well-being: a comparison study across types of services

Year: 2024

Author/s: Salvietti Giada, Ranfagni Silvia, Berti Danio

Contacts

Email

giada.salvietti@unipr.it