Award of the National Scientific Qualification to the function as Full Professor of Economia e gestione delle imprese (13/B2) (20.11.2023)
Associate Professor of Economia e gestione delle imprese (ECON-07/A) at the Department of Economics and Management of the University of Parma, since 31.12.2016.
Ph.D. in Business Administration (XIII Cycle, three-year programme) at the Istituto Universitario Navale (later to become Parthenope University) of Naples, achieved with the doctoral dissertation "Territorial marketing and investment attraction" on 05.02.2001.
Full Honors Degree in Business and Economics at the University of Parma (13.07.1995).
AWARDS
Outstanding Reviewer Award di Sinergie – SIMA Management Conference 2026 (Pavia, 28-29 May 2026)
Best Selected Paper Award of the Sustainable Marketing Track and finalist for the Best Paper Award of the XIX SIM Conference (Salerno, 20-21 October 2022) with the paper “Sostenibilità e Digital Nudging: modelli organizzativi e nuovi assetti (pre) competitivi” by D. Pellegrini, S. Bellini, S. Aiolfi, S. Latusi.
Selected Paper and finalist for the Best Paper Award of the XXV Sinergie-Sima 2017 Conference (Naples, 15-16 June 2017) with the paper “Promuovere scelte alimentari corrette attraverso le etichette nutrizionali” by C. Zerbini, B. Luceri, S. Latusi. The paper has been selected for publication in the SINERGIE journal (ISSN: 0393-5108; vol. 36, n. 106, 2018).
Best Paper Award of the International Marketing Trends Conference (Paris, 22-24 January 2015) with the paper "Premium Private Labels and store loyalty" by E. Martinelli, C. Zerbini, B. Luceri, S. Latusi. The paper has been selected for presentation in plenary session and publication in the JOURNAL OF MARKETING TRENDS (ISSN: 1961-7798; vol. 3, n. 1, 2016).
Finalist for the Best Paper Award of MERCATI E COMPETITIVITÀ Journal (ISSN: 1826-7386) for the best paper published during the year 2014 with the paper “L'acquirente cross-format: modelli di mobilità nel grocery” by B. Luceri, S. Latusi, E. Martinelli.
Selected Paper and finalist for the Best Paper Award of the XXV Annual Sinergie Conference (Ancona, 24-25 October 2013) with the paper “Innovare l’offerta estendendo il retail brand: il ruolo della fedeltà e della sensibilità a prezzo e promozione” by E. Martinelli, B. Luceri, S. Latusi. The paper has been selected for publication in the SINERGIE journal (ISSN: 0393-5108; N. 93, Gennaio-Aprile, 2014).
Selected Paper of the XXXVI Aidea Conference (Lecce, 19-20-21 September 2013) with the paper “Le determinanti della mobilità del consumatore tra insegne” by B. Luceri, S. Latusi, E. Martinelli for publication in N. Di Cagno, G. Invernizzi, A. Mechelli, M. Ugolini (eds) (2015), Il ruolo dell’azienda nell’economia. Esiste un modello aziendale orientato alla crescita?, Il Mulino, Bologna (ISBN: 9788815254627).
ASSIGNMENTS RELATED TO Ph.D. PROGRAMMES
Member of the PhD Academic Board of the PhD programme “Advanced Research in Economics and Management (AREM)” managed jointly by University of Parma and Catholic University of the Sacred Hearth (41st cycle of the 2025 a.y., 42nd cycle of the 2026 a.y.).
Member of the PhD Academic Board of the PhD programme “Economics and Management of Innovation and Sustainability (EMIS)” managed jointly by University of Ferrara and University of Parma and from the 38th cycle by the Catholic University of the Sacred Hearth (from the 33rd cycle of the 2017 a.y. to the the 40th cycle of the 2024 a.y.)
Supervision of the PhD thesis of Dr Mara Barattin (PhD programme in Economics and Management of Innovation and Sustainability”, 38th three-year cycle); defence of the doctoral thesis took place on 27 April 2026.
Supervision of the PhD thesis of Dr Massimiliamo Fissore (PhD programme in Economics and Management of Innovation and Sustainability”, 34th three-year cycle); defence of the doctoral thesis took place on 23 March 2022.
INSTITUTIONAL ACTIVITY AT THE UNIVERSITY OF PARMA
Chair of the MSc in Trade and Consumer Marketing (since 01.01.2025).
Chair of the Joint Lecturers-Students Committee of the Department of Economics and Management of the University of Parma from 30 March 2022 to 31 December 2024, of which she has been a member since 25 September 2019.
Member of the Scientific Committee of Area 13 - Economic and Statistical Sciences of the University of Parma (from 18.04.2018 to 30.06.2021 and from 01.07.2021 to 31.12.2025).
Member of RetaiLab, a research laboratory of the Department of Economic and Management of the University of Parma focused on cutting-edge topics in retail marketing (since 01.12.2017).
Member of the Library Commission of the Department of Economics and Management of the University of Parma (since 13.07.2015).
PARTICIPATION IN EDITORIAL COMMITTEES
Member of the Scientific Committee of the Comunicazione d’Impresa (Business Communication) Monographs Series published by Franco Angeli, Milan, since 2025.
Member of the Editorial Board of the Marketing and Management Monographs Series published by G. Giappichelli, Turin, since 2020.
MEMBERSHIP OF ACADEMIC SOCIETIES
Local coordinator of the Italian Society of Management (SIMA) for the University of Parma, since 28.08.2020.
Member of the Italian Academy of Business Administration and Management (AIDEA) since 2018.
Member of the Italian Society of Management (SIMA) since 01.01.2016.
Member of the European Marketing Academy (EMAC) in the years 2013, 2014 and 2015
Member of the European Association for Education and Research in the Commercial Distribution (EAERCD) in the years 2011, 2012 e 2013.
Member of the Italian Marketing Society (SIM) since 01.01.2004.
