Personale docente

ACADEMIC POSITION

National Scientific Qualification for the position of Full Professor for sector 13/B2 - Business Management from 20/11/2023

Associate Professor for the scientific-disciplinary sector ECON-07 - Business Management at the Department of Economics and Management of the University of Parma, since 31.12.2016.

Assistant Professor for the scientific-disciplinary sector SECS-P/08 - Business Management at the Department of Economics of the University of Parma, from 01.05.2002 to 30.12.2016.

Postdoctoral Research Fellow in Marketing at the Department of Economics of the University of Parma; Research project: "Marketing of artistic and cultural heritage"; from 01.01.2002 to 30.04.2002.

UNIVERSITY QUALIFICATION

Ph.D. in Business Administration (XIII Cycle, three-year programme) at the Istituto Universitario Navale (later to become Parthenope University) of Naples, achieved with the doctoral dissertation "Territorial marketing and investment attraction" on 05.02.2001.

Full Honors Degree in Business and Economics at the University of Parma (13.07.1995). 

AWARDS

Best Selected Paper Award of the Sustainable Marketing Track and finalist for the Best Paper Award of the XIX SIM Conference (Salerno, 20-21 October 2022) with the paper “Sostenibilità e Digital Nudging: modelli organizzativi e nuovi assetti (pre) competitivi” by D. Pellegrini, S. Bellini, S. Aiolfi, S. Latusi.

Selected Paper and finalist for the Best Paper Award of the XXV Sinergie-Sima 2017 Conference (Naples, 15-16 June 2017) with the paper “Promuovere scelte alimentari corrette attraverso le etichette nutrizionali” by C. Zerbini, B. Luceri, S. Latusi. The paper has been selected for publication in the SINERGIE journal (ISSN: 0393-5108; vol. 36, n. 106, 2018).        

Best Paper Award of the International Marketing Trends Conference (Paris, 22-24 January 2015) with the paper "Premium Private Labels and store loyalty" by E. Martinelli, C. Zerbini, B. Luceri, S. Latusi. The paper has been selected for presentation in plenary session and publication in the JOURNAL OF MARKETING TRENDS (ISSN: 1961-7798; vol. 3, n. 1, 2016).        

Finalist for the Best Paper Award of MERCATI E COMPETITIVITÀ Journal (ISSN: 1826-7386) for the best paper published during the year 2014 with the paper “L'acquirente cross-format: modelli di mobilità nel grocery” by B. Luceri, S. Latusi, E. Martinelli.

Selected Paper and finalist for the Best Paper Award of the XXV Annual Sinergie Conference (Ancona, 24-25 October 2013) with the paper “Innovare l’offerta estendendo il retail brand: il ruolo della fedeltà e della sensibilità a prezzo e promozione” by E. Martinelli, B. Luceri, S. Latusi. The paper has been selected for publication in the SINERGIE journal (ISSN: 0393-5108; N. 93, Gennaio-Aprile, 2014).         

Selected Paper of the XXXVI Aidea Conference (Lecce, 19-20-21 September 2013) with the paper “Le determinanti della mobilità del consumatore tra insegne” by B. Luceri, S. Latusi, E. Martinelli for  publication in N. Di Cagno, G. Invernizzi, A. Mechelli, M. Ugolini (eds) (2015), Il ruolo dell’azienda nell’economia. Esiste un modello aziendale orientato alla crescita?, Il Mulino, Bologna (ISBN: 9788815254627).             

ASSIGNMENTS RELATED TO Ph.D. PROGRAMMES

Member of the Academic Board of the Ph.D. Programme in “Advanced Research in Economics and Management (AREM)” in agreement between the Catholic University of the Sacred Hearth and the University of Parma: 2025 (XLI cycle).

Member of the Academic Board of the Ph.D. Programme in “Economics and Management of Innovation and Sustainability (EMIS)” in agreement between the University of Ferrara and the University of Parma from 2017 (XXXIII cycle) to 2024 (XL cycle).

Member of the Selection Board for the final examination of the Ph.D. Programme in "Economics and Management of Innovation and Sustainability (EMIS)", XXXIV cycle, University of Parma (PROT. 0009712 of 19.01.2022).

Member of the Admission Board to the Ph.D. Programme in “Economics and Management of Innovation and Sustainability (EMIS)”, XXXIV cycle, University of Parma (REP. DRD no. 1718/2018 of 17.07.2018).

Member of the Admission Board to the Ph.D. Programme in “Economics and Management of Innovation and Sustainability (EMIS)”, XXXIII cycle, University of Parma (REP. DRD no. 1750/2017 of 07.08.2017).

INSTITUTIONAL ACTIVITY AT THE UNIVERSITY OF PARMA

Chair of the MSc in Trade and Consumer Marketing (since 01.01.2025).

President of the Joint Lecturers/Students Committee (CPDS) of the Department of Economic and Management of the University of Parma (from 30.03.2022 to 31.12.2024).

Member of the Joint Lecturers/Students Committee (CPDS) of the Department of Economics and Management of the University of Parma (from 25.09.2019 to 31.12.2024).

Member of the Scientific Committee of Area 13 - Economic and Statistical Sciences of the University of Parma (from 18.04.2018 to 30.06.2021 and from 01.07.2021 to 31.12.2025).

Member of RetaiLab, a research laboratory of the Department of Economic and Management of the University of Parma focused on cutting-edge topics in retail marketing (since 01.12.2017).

Member of the Library Commission of the Department of Economics and Management  of the University of Parma (since 13.07.2015).

PARTICIPATION IN EDITORIAL COMMITTEES

Member of the Scientific Committee of the Comunicazione d’Impresa (Business Communication) Monographs Series published by Franco Angeli, Milan, since 2025.

Member of the Editorial Board of the Marketing and Management Monographs Series published by G. Giappichelli, Turin, since 2020.

MEMBERSHIP OF ACADEMIC SOCIETIES

Local coordinator of the Italian Society of Management (SIMA) for the University of Parma, since 28.08.2020.

Member of the Italian Academy of Business Administration and Management (AIDEA) since 2018.

Member of the Italian Society of Management (SIMA) since 01.01.2016.

Member of the European Marketing Academy (EMAC) in the years 2013, 2014 and 2015

Member of the European Association for Education and Research in the Commercial Distribution (EAERCD) in the years 2011, 2012 e 2013.

Member of the Italian Marketing Society (SIM) since 01.01.2004.