Contacts E. benedetta.grandi@unipr.it Teacher's social mediaTeacher's activitiesExam scheduleClass schedule
Teachings Academic year of provision: 2026/2027 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° CROSS-CULTURAL MARKETING - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° Previous years Academic year of provision: 2025/2026 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° CROSS-CULTURAL MARKETING - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° HEALTH AND WELLNESS MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING Year: 1° Academic year of provision: 2024/2025 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° CROSS-CULTURAL MARKETING - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2023/2024 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° CROSS-CULTURAL MARKETING - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 3° INTERNATIONAL BRANDING AND RETAILING - MOD. 1 Second-cycle degree course in INTERNATIONAL BUSINESS AND DEVELOPMENT INTERNATIONAL BRANDING AND RETAILING module Year: 1° INTERNATIONAL BRANDING AND RETAILING - MOD. 2 Second-cycle degree course in INTERNATIONAL BUSINESS AND DEVELOPMENT INTERNATIONAL BRANDING AND RETAILING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2022/2023 CROSS-CULTURAL MARKETING First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA DEI MERCATI INTERNAZIONALI (CLEI) Year: 3° HEALTH AND WELLNESS MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING Year: 1° Academic year of provision: 2021/2022 HEALTH AND WELLNESS MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING Year: 1° Academic year of provision: 2020/2021 HEALTH AND WELLNESS MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING Year: 1° The teachings are listed up to the 2020/2021 academic year
Research Publications Healthy breakfast perceptions: comparing private labels and national brands. Authors: Grandi Benedetta; Laudani Sofia; Cardinali Maria Grazia; Cristini Guido Year: 2026 Promoting Healthy Choices at the Point of Sale: The combined effect of Space Management and In-store Communication Authors: Graziano S.; Grandi B.; Cardinali M. G.; Cristini G. Year: 2025 The distance between sustainability store image and store identity inside grocery stores Authors: Grandi B.; Cardinali M. G. Year: 2025 Health promotion through in-store communication: a systematic literature review of real environment experiments Authors: Graziano S.; Grandi B.; Cardinali M. G.; Cristini G. Year: 2025 Store Healthfulness: assessing the perceptions of the shoppers in the retailing environment Authors: Grandi B.; Laudani S.; Cardinali M. G.; Cristini G. Year: 2025 Full list of publications
