OCCHIOCUPO Nicoletta | Teaching staff

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Prof.ssa

OCCHIOCUPO Nicoletta

Professore di II fascia

Dipartimento di Ingegneria dei Sistemi e delle Tecnologie Industriali - DISTI

Teaching
Research

Anno accademico di erogazione: 2025/2026

CONSUMER BEHAVIOR,BRANDING AND ADVERTISING
Course year: 1 - First cycle degree (DM 270) - SUSTAINABLE DESIGN FOR FOOD SYSTEMS - A.Y.: 2025/2026
MARKETING AND SUSTAINABILITY
Course year: 3 - First cycle degree (DM 270) - MANAGEMENT ENGINEERING - A.Y.: 2023/2024

Anno accademico di erogazione: 2024/2025

MARKETING MANAGEMENT MOD.2
Course year: 1 - Second cycle degree - MANAGEMENT ENGINEERING - A.Y.: 2024/2025
RETAIL MARKETING
Course year: 1 - Second cycle degree - MANAGEMENT ENGINEERING - A.Y.: 2024/2025

Publications

Advances in National Brand and Private Label Marketing

Year: 2024

Author/s: Carlos Gázquez-Abad Juan, Occhiocupo Nicoletta, Luis Ruiz-Real José
Fuelling Competition Across Petrol Retail Brands: A Discussion Paper on the Role of Marketing as Evidence of Anti-competitive Collusion

Year: 2024

Author/s: Japaridze Liana, Occhiocupo Nicoletta
Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility

Year: 2022

Author/s: Chaki S., Dermody J., Occhiocupo N.
The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry

Year: 2022

Author/s: Derqui B., Fayos T., Occhiocupo N.
Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences

Year: 2021

Author/s: Matute Jorge, Palau-Saumell Ramon, Occhiocupo Nicoletta

Contacts

Email

nicoletta.occhiocupo@unipr.it