Nicoletta Occhiocupo | University of Parma - People and Organization

Università degli Studi di Parma

Associate professor

Department of Engineering for Industrial Systems and Technologies

SSD: Management (ECON-07/A)

Contacts

E. nicoletta.occhiocupo@unipr.it

T. +39 0521 906686

Office: Campus Scienze e Tecnologie - Padiglione 10 - Sede Scientifica di Ingegneria

Address: Parco Area delle Scienze 181/A, 43124 Parma

Teaching

Academic year of provision: 2026/2027

PRINCIPLES OF MARKETING

First-cycle degree course in SUSTAINABLE DESIGN FOR FOOD SYSTEMS

PACKAGING DESIGN FOR FOOD module

Year: 1°
RETAIL MARKETING

Second-cycle degree course in MANAGEMENT ENGINEERING - Specialization: MARKETING E INNOVAZIONE

Year: 2°

Previous years

Academic year of provision: 2025/2026

CONSUMER BEHAVIOR,BRANDING AND ADVERTISING

First-cycle degree course in SUSTAINABLE DESIGN FOR FOOD SYSTEMS

PACKAGING DESIGN FOR FOOD module

Year: 1°
MARKETING AND SUSTAINABILITY

First-cycle degree course in MANAGEMENT ENGINEERING - Specialization: SOSTENIBILITA'

Year: 3°

Academic year of provision: 2024/2025

MARKETING MANAGEMENT MOD.2

Second-cycle degree course in MANAGEMENT ENGINEERING

MARKETING MANAGEMENT module

Year: 1°
RETAIL MARKETING

Second-cycle degree course in MANAGEMENT ENGINEERING - Specialization: BUSINESS E INNOVAZIONE

Year: 1°

Research

Publications

Fuelling Competition Across Petrol Retail Brands: A Discussion Paper on the Role of Marketing as Evidence of Anti-competitive Collusion

Authors: Japaridze Liana; Occhiocupo Nicoletta

Year: 2024
Advances in National Brand and Private Label Marketing

Authors: Carlos Gázquez-Abad Juan; Occhiocupo Nicoletta; Luis Ruiz-Real José

Year: 2024
Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility

Authors: Chaki S.; Dermody J.; Occhiocupo N.

Year: 2022
The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry

Authors: Derqui B.; Fayos T.; Occhiocupo N.

Year: 2022
Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences

Authors: Matute Jorge; Palau-Saumell Ramon; Occhiocupo Nicoletta

Year: 2021

Full list of publications