Personale docente

CURRICULUM VITAE OF GUIDO CRISTINI

ACADEMIC APPOINTMENTS

• Full Professor in the Scientific-Disciplinary Sector ECON-07/A at the Department of Economics and Business Sciences, University of Parma.
• Coordinator of Area Committee 13 – Economic and Statistical Sciences and Coordinator of Commission IV “Policies for the Planning and Evaluation of Resources in the University System”, National University Council (CUN).

EDUCATION

• Degree in Political Science, Economic Track, University of Milan.
• Intensive Course on the Development of Teaching Skills, School of Management – Bocconi University.
• Advanced Course in Research Methodology, School of Management – Bocconi University.
• Summer School of Business Administration – First Edition, Italian Academy of Business Economics.
• ITP – International Teachers Program, International Schools of Business Management, School of Management – Bocconi University.
• Contract Researcher at the Centre for Studies on Commerce, Bocconi University.

TEACHING ACTIVITIES

CURRENT TEACHING RESPONSIBILITIES AT THE UNIVERSITY OF PARMA

• Course in Marketing Strategies for Agri-Food Products within the Bachelor’s Degree in Economics and Management of Sustainable Food Supply Chains (L-18), Academic Year 2025–26.

RESEARCH ACTIVITIES

• Principal Investigator of Task 7.1 within the ONFOODS project, “Understanding Determinants and Factors Underlying Food-related Consumer Behaviour”, PNRR project funded by the European Union – NextGenerationEU (2023–2025).

PAST INSTITUTIONAL ROLES AT THE UNIVERSITY OF PARMA

• Deputy Rector (Vice-Rector), University of Parma (2011–2013).
• Vice-Rector for Teaching, University of Parma (2010–2013).
• Vice-Rector for Human Resources and Decentralized Collective Bargaining (2007–2013).
• Member of the Board of Directors, University of Parma (2000–2002).

INSTITUTIONAL ROLES AT THE DEPARTMENT OF ECONOMICS AND BUSINESS SCIENCES, UNIVERSITY OF PARMA

(Department of Economics until 31.12.2016; Faculty of Economics until 31.10.2010)

• Coordinator of the Degree Programme in Food System: Management, Sustainability and Technologies, Department of Economics and Business Sciences.
• Member of the Coordination and Steering Committee (from 2015 to present).
• Scientific Director of the Master in Marketing Management, Business School of the Sole 24 Ore Group in collaboration with the University of Parma (2000–2016).
• Scientific Director of the Master in Food Industry Management, Business School of the Sole 24 Ore Group in collaboration with the University of Parma (2013–2016).
• Member of the Doctoral Board of the PhD Programme in Economics and Management of Innovation and Sustainability, University of Parma and University of Ferrara (2015–2023).
• Coordinator of the Bachelor’s Degree in Economics & Management, Faculty of Economics, University of Parma (2004–2009).
• Member of Research Committee 113 of the Scientific Area in Economic and Statistical Sciences (2006–2009).
• Founding partner of the university spin-off ADEM LAB s.r.l. (2006–2016).
• Coordinator of Placement and Career Guidance Activities (2010–2017).

OTHER COORDINATION ROLES AT ACADEMIC AND SCIENTIFIC INSTITUTIONS

• Research Manager at CERMES – Research Centre on Marketing and Services, Bocconi University (1995–2001).
• Deputy Director of the National Library of Commerce, Tourism and Services of Milan (1992–1994).
• Coordinator of the Organization & Human Resources Area, Institute for Entrepreneurial Training in Commerce (IFOR), Milan — established through an agreement between Bocconi University and the Higher School of Commerce, Tourism and Services (1986–1994).
• Contract Researcher at CESCOM – Centre for Studies on Commerce, Bocconi University (1981–1982).

PROFESSIONAL AND ACADEMIC ASSOCIATIONS

• Member of the Italian Marketing Society.
• President of the Italian Marketing Society (2012–2015).
• Secretary General of the Italian Marketing Society (2007–2012).
• Full Member and current member of the Executive Committee of the Italian Academy of Business Economics.
• Member of the Italian Society of Management and member of the Scientific Committee of the Management Festival.

EDITORIAL BOARDS AND PEER-REVIEW ACTIVITIES

• Member of the Scientific Committee of the Monograph Series “Marketing and Management”, Giappichelli Publisher (since 2020).
• Member of the Scientific Committee of the Monograph Series “Corporate and Marketing Communication”, Franco Angeli Publisher (since 2015).
• Member of the Scientific Committee of the Monograph Series “Business Management”, Franco Angeli Publisher (since 2011).
• Member of the Extended Editorial Board of “Economia & Management”, Management Journal of the School of Management – Bocconi University (since 2015).
• Member of the Editorial Board of the Italian Journal of Marketing (2019–2025).
• Member of the Editorial Board of Micro & Macro Marketing (since 2017).
• Member of the Editorial Board of Mercati e Competitività (2006–2019).
• Managing Editor of Industria e Distribuzione (1999–2004).
• Member of the Editorial Board of Trade Marketing (1990–1994), Associate Editor (1995–1998).

I hereby authorize the processing of my personal data pursuant to Legislative Decree No. 196 of 30 June 2003 (“Personal Data Protection Code”) and the GDPR (EU Regulation 2016/679).

Parma, 12 December 2025
Guido Cristini