Personale docente

PERSONAL DETAILS
Name Guido Cristini
Date of Birth 8 May 1956
Citizenship Italian
Office address Department of Economics and Management
via J.F. Kennedy 6, 43125 Parma (PR), Italy
guido.cristini@unipr.it
+39-0521-902243

ACADEMIC POSITION
- Full Professor of Marketing, Department of Economics and Management, University of Parma (since 2002).

TEACHING
- Marketing strategies for agri-food products, First cycle degree (DM 270) - Food System: Management, Sustainability and Technologies, A.Y.: 2020-2021, 2019-2020, 2018-2019.
- Retail marketing, Second cycle degree - Trade and consumer marketing, A.Y.: 2020-2021; 2019-2020; 2018-2019.

MANAGERIAL AND ADMINISTRATIVE RESPONSIBILITIES AT UNIVERSITY OF PARMA
- President of the first cycle degree “Food Systems: Management, Sustainability and Technologies” of the Department of Economics and Management in collaboration with the Department of Chemistry, Life Sciences and Environmental Sustainability and the Department of Food and Drug, University of Parma (since 2016).
- Deputy Rector, University of Parma (2011-2013).
- Pro-rector for Teaching, University of Parma (2010-2013).
- Pro-rector for Personnel and Negotiation, University of Parma (2007-2013).
- Member of The Board of Administration, University of Parma (2000-2002).

OTHER RESPONSIBILITIES AT UNIVERSITY AND/OR SCIENTIFIC INSTITUTIONS
- Head of research at CERMES - Bocconi University Centre for Research on Marketing & Services (1995-2001).
- Deputy director of the National Library of Commerce, Tourism and Services of Milan (1992-1994).
- Coordinator of the Organization & Personnel Area, Institute for Entrepreneurial Training in Commerce (Ifor) of Milan, a center established following the agreement between Bocconi University and the Higher School of Commerce, Tourism and Services (1986-1994).
- Researcher at CESCOM - Bocconi University Center for Business Studies (1981-1986).

ACADEMIC ASSOCIATIONS
- President of Società Italiana Marketing (2012-2015).
- General segretary of Società Italiana Marketing (2007-2012).
- Member of European Association for Education and Research in Commercial Distribution.
- Member of Accademia Italiana di Economia Aziendale.
- Member fo Società Italiana di Management.

EDITORIAL BOARD MEMBERSHIPS
- Scientific Board Member, Marketing and Management Book Series (Giappichelli Editore), since 2020.
- Scientific Board Member, Corporate and Marketing Communication Book Series (Franco Angeli Editore), since 2015.
- Scientific Board Member, Gestione d’impresa Book Series (Franco Angeli Editore), since 2011.
- Editorial Board Member, Economia&Management (Egea, Bocconi University), since 2015.
- Editorial Board Member, Journal of Marketing Trends, since 2011.
- Editorial Board Member, Italian Journal of Marketing (Springer), since 2019.
- Editorial Board Member, Micro & Macro Marketing (Il Mulino), since 2017.
- Editorial Board Member, Mercati e Competitività (Franco Angeli Editore), 2006-2019.