Prof.ssa

LUCERI Beatrice

Professore di I fascia
Settore scientifico disciplinare:
ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)
  • Curriculum Vitae
  • Office hour
  • Teaching
  • Appointments
  • Research

BACKGROUND
1994 • Ph.D. in Business Administration at the Bocconi University (final exam on 07.09.1994).
1988 • Full honours Degree in Economics at the University of Parma.

ACADEMIC POSITION
2004 • Associated Professor, Disciplinary sector SECS-P/08 "Economics and Management”, at the Faculty of Economics, University of Parma since 30/12/2004 (confirmed by 30/12/2007).
1999 • Senior lecture, Disciplinary sector SECS-P/08 "Economics and Management”, at the Faculty of Economics, University of Parma from 01/11/1999 until 29/12/2004 (confirmed by 01/11/2002).
At 1999 by 1990 • Matter Expert, , Disciplinary sector Industrial and Retail Management, at the Faculty of Economics, University of Parma.
1998 • Post-Ph.D. in Economics and Retail Management (two-year) at the University of Parma from 16/02/1996 to 16/02/1998.

TEACHING ACTIVITY
From 2006 to 2009 • Professor of Marketing Management of Industrial Enterprises (one-year course - 10 credits) for the Degree Course in Economics and Management (CLEM), Faculty of Economics, University of Parma for the academic years 2006-07, 2007-08, 2008-09, 2009-10.
From 2008 to 2009 • Professor of Members Participation to the Cooperative Management and Governance in the Cooperative Business Course, Faculty of Economics, University of Parma for the academic years 2008-09, 2009-10.
2009 • Professor of Analysis of Supply Chain, Buying Policy and Vertical Relations, Master in Store Management, University of Parma in agreement with Lidl.
2009 • Professor of Market Research (six-month course - CFU 4) for the Advanced Degree Course TRADE – MIDA, Faculty of Economics, University of Parma for the academic year 2009-10.
2009 • Professor of Marketing Information System (six-month course - CFU 4) for the Advanced Degree Course TRADE – MIDA, Faculty of Economics, University of Parma for the academic year 2009-10.
From 2006 to 2009 • Coordinator of Logistics and Supply Chain Management Course, Master in Marketing Management, University of Parma in agreement with the Business School Il Sole 24 Ore for the academic year 2002/03, 2003/04, 2005/06, 2006/07, 2007/08.
2009 • Professor of Supply Vertical Relationships (six-month course - CFU 5), Faculty of Economics, University of Parma for the academic year 2005-2006.
2005 • Professor of Marketing on Linea (six-month course - CFU 5), Faculty of Economics, University of Parma for the academic year 2005-2006.
2004 • Professor of Supply Vertical Relationships (six-month course - CFU 5) for the Degree Course in Business Administration (CLEA), Faculty of Economics, University of Parma from the date of appointment as Associated Professor and until 31.10.2005.
2004 • Professor of Marketing on Line (six-month course - CFU 5), Faculty of Economics, University of Parma from the date of appointment as Associated Professor and until 31.10.2005.
2004 • Professor of Supply Vertical Relationships (six-month course - CFU 5) for the Degree Course in Business Administration(CLEA), Faculty of Economics, University of Parma for the academic year 2004-05 (till 29.12.2004).
2004 • Professor of Marketing on Line (six-month course - CFU 5), Faculty of Economics, University of Parma for the academic year 2004-05 (till 29.12.2004).
2003 • Coordinator of the Supply Chain Management Course, First Level Master Degree in Marketing Information Faculty of Economics, University of Parma for the academic years 2002-03, 2003-04.
2003 • Professor of Supply Vertical Relationships (six-month course - CFU 5) for the Degree Course in Marketing (C.LA.M.), Faculty of Economics, University of Parma for the academic year 2003-04.
From 2001 to 2002 • Professor of Trade Marketing and Sales Policies (Vertical relationships in the old and new economy) (six-month course - CFU 5) for the Degree in Economics and Retail (C.L.E.C.) and for the Degree Course in Marketing (C.LA.M.), Faculty of Economics, University of Parma for the academic years 2001-02, 2002-03.
2000 • Professor of Trade Marketing (six-month course - CFU 5) for the Degree in Business Administration, Faculty of Economics, University of Parma for the academic year 2000-01.
1999 • Professor of Manufacturing and Materials Management for the Degree Course in Business Administration, Faculty of Economics, University of Parma for the academic year 1999-2000.
1998 • Professor of Manufacturing and Materials Management, Diploma in Economics and Business Administration, University of Parma for the academic year 1998-99.
1998 • Adjunct Professor of Manufacturing and Materials Management , for the Degree in Business Administration, Faculty of Economics, University of Parma for the academic year 1998-99.
1995 • Professor of Manufacturing and Materials Management, Diploma in Economics and Business Administration, University of Parma for the academic year 1995-96.
1994 • Adjunct Professor of Marketing, Diploma in Economics and Business Administration, University of Modena for the academic year 1994-95.
1994 • Professor of Economics and Business Organization, Diploma in Mechanical Engineering, University of Parma for the academic year 1994-95.
1994 • Teacher of Merchandising for the Industrial and Retail Technique, in Economics and Business Administration, University of Parma for the academic year 1994-95.

INSTITUTIONAL APPOINTMENTS
2010 • Vice President of IT Services and Librarian Centre, Faculty of Economics, University of Parma from 11 .01.2010 until 31.10.2011.
From 2008 to 2010 • Member of the teaching body of Ph.D. in Economics, University of Parma.
2009 • Member of the competition jury for the admission to the Ph.D. in Economics - 25th Cycle, University of Parma.
From 2007 to 2009 • Member of IT Services and Librarian Centre Council, Faculty of Economics, University of Parma.
2008 • Member of the competition jury for the admission to the Ph.D. in Economics - 24th Cycle, University of Parma.
2008 • Member of the competition jury for the nomination of one researcher, SECS-P/08 Scientific Field, Faculty of Economics, University of Urbino Carlo Bo.
2004 • Member of the competition jury for the nomination of two researcher, SECS-P/08 Scientific Field, Faculty of Humanities, University of Florence.
From 1999 to 2001 • Deputy Director of the Library, Faculty of Economics, University of Parma from 1.11.1999 to 31.10.2001.

SCIENTIFIC RESEARCH
2009 • Research on factory outlet center and neuromarketing, Faculty of Economics, University of Parma
2008 • Research on inflation and channel relationships in the grocery sector in Italy, CERMES-Bocconi.
2008 • Study on retail concentration concentration in Emilia Romagna for the Retail Regional Centre of Emilia Romagna.
2007 • Research on retail assortment policy, CERMES-Bocconi.
2007 • Research on wholesale market in Lombardy: issues, trends and proposals for enhancement, IReR-Regional Institute for Research of Lombardy.
2007 • Research on an inter-territorial impact assessment of large retail polarity: the case of Emilia Romagna, Research program evaluation of the spatial polarity of large commercial factory outlet centers, multiplexes, business parks: an interregional approach, URB & COM - Urban Development and Retail Laboratory, Politecnico di Milano, Department of Architecture and Planning.
From 1995 to 2007 • Research on grocery retailers in Italy, CERMES-Bocconi.
2006 • Research on buying behaviour, CERMES-Bocconi.
2005 • Research on public regional brands in the food industry: current situation and development prospects, IReR-Regional Institute for Research of Lombardy.
2005 • Research on category management, CERMES-Bocconi.
2005 • Research on a regional retail entertainment center in the town of Lamezia Terme, Department of Economics, University of Parma.
2004 • Research on territorial control of competition in the retail sector at Piedmont, CERMES-Bocconi.
2004 • Research on perceived and real convenience in the retail sector, CERMES-Bocconi.
2004 • Research on inflation in Lombardy: the market of consumer goods, IReR-Regional Research Institute of Lombardy.
2003 • Research on in store communication trough self scanner, Faculty of Economics, University of Parma.
2003 • Research on books, newspapers and magazines, optics and photography retail and books wholesale sector, Department of Economics, University of Parma.
2002 • Research on B2C: case studies and dynamic development, IReR-Regional Institute for Research of Lombardy.
2002 • Research on CRM-customer relationship management, CERMES-BOCCONI.
2001 • Research on retail logistic in the grocery sector, Young Research Project, University of Parma.
2000 • Research on the new sales channels of newspapers and magazines in Italy, Department of Economics, University of Parma on behalf of the Information and Publishing Department of the Prime Minister coordinated by Professor Gianpiero Lugli.
1998 • Research on vertical relationships in the grocery sector, CERMES-BOCCONI.
1997 • Research on service quality in the newspapers and magazines sector, CERMES-BOCCONI.
1997 • Research on store formats in the industrial and retail marketing, CERMES-BOCCONI.
1996 • Research on the structure and pricing of the retail sector at Modena, Faculty of Economics, University of Modena coordinated by Professor Tiziano Bursi.
1996 • CNR research on logistics integration of industrial systems in a network coordinated by Prof. Anna Schiomachen, University of Genoa.
1995 • CNR research on organizational configuration and physical distribution of drug in the Grade II consortia. Distinctive and critical factors in an area of high social impact coordinated by Professor Gianpiero Lugli.
From 1993 to 1995 • Research on logistics costs in the grocery retail centers, IFOR-Entrepreneurial Training Institute in Retailing, Luigi Bocconi University.
1994 • CNR Research on logistic function in the industrial enterprises and vertical relationships, coordinated by Professor Gianpiero Lugli
1994 • Research on technological applications in the retail sector, Faculty of Economics, University of Parma on behalf of SIP-Italian Society for the Operation of Telecommunications.
1990 • Research on the grocery retail sector in France, IFOR-Entrepreneurial Training Institute in Retailing, Luigi Bocconi University.

Thursday 14.30-16.30

Friday 11-13

Completion accademic year: 2020/2021

Completion accademic year: 2019/2020

Completion accademic year: 2018/2019

Completion accademic year: 2017/2018

Completion accademic year: 2016/2017

Completion accademic year: 2015/2016

Completion accademic year: 2014/2015

Professor/Teacher

Contacts

Phone number
032204
Office location
Dipartimento di Scienze Economiche e Aziendali
Via J. Kennedy, 6
43125 PARMA