Prof.ssa

LUCERI Beatrice

Professore di I fascia
Settore scientifico disciplinare
ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)
  • Curriculum Vitae
  • Office hour
  • Teaching
  • Appointments
  • Research

ACADEMIC CURRICULUM
­- Full Professor for the scientific-disciplinary sector SECS-P/08- Economics and Business Management at the Department of Economics and Management (Department of Economics until 31.12.2016) of the University of Parma, since 21.12.2015.
­- Associate Professor for the Sector Scientific Disciplinary SECS-P/08-Economics and Business Management at the Department of Economics of the University of Parma, from 30.12.2004 and confirmed in the role from 30.12.2007.
­- Researcher for the Sector Scientific Disciplinary SECS-P/08-Economics and Business Management at the Department of Economics of the University of Parma, from 01.11.1999 and confirmed in the role from 01.11.2002.

EDUCATION
­- Post-Doctoral Scholarship in Economics and Business Management (biennial duration) at the University of Parma from 16.02.1996 to 16.02.1998.
­- Ph.D. in Business Administration (three-year) 6th Cycle at the Luigi Bocconi Commercial University of Milan (with scholarship). Title obtained on 07.09.1994 with a final dissertation entitled "Integrated logistics".
­- Visiting Ph.D. student at CRET-LOG-Centre de Recherche sur le Transport et la LOGistique dell’Université de la Méditerranée Aix-Marseille II in 1993.
­- Teaching fellow of Industrial and Commercial Technology at the Institute of Industrial Technology and Market Research at the Department of Economics of the University of Parma from 6.12.1990 to 31.10.1999.
­- Degree in Economics at the University of Parma on 26.04.1988.

INSTITUTIONAL ACTIVITY AT THE UNIVERSITY OF PARMA
a. ASSIGNMENTS AND ACTIVITIES RELATED TO PH.D. AND RESEARCH GRANTS
­- Vice-coordinator of the Ph.D. Course in "Economics and Management of Innovation and Sustainability (EMIS)” for the three-year period 2019-2021 (DRD n.2713/2019) from 01.11.2019.
­- Member of the Academic Board of the Ph.D. in “Economics and Management of Innovation and Sustainability (EMIS)” in agreement between the University of Ferrara and the University of Parma for the cycles 30°, 31°, 32°, 33°, 34°, 35°, 36°, and 37° in 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021.
­- Member of the Academic Board of the Ph.D. in “Scienze Economico-Aziendali” of the University of Parma for three years for the cycle 27° in the year 2011.
­- Member of the Academic Board of the Ph.D. in “Economics” of the University of Parma for three years for the cycles 24°, 25° and 26° in the years 2008, 2009, 2010.
­- Member of the Scientific Board of the Ph.D. School in “Economics, Politics and Law” of the University of Parma from 01.06.2011 to 24.05.2017.
­- Coordinator of the course “How to do research: qualitative and quantitative techniques” (5 CFU) in the Ph.D. Course in “Economics and Management of Innovation and Sustainability (EMIS)” in agreement with the University of Ferrara for cycles 29°, 30°, 31°, 32°, 33°, 34°, 35°, 36°, 37° in 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021.­
- Member of the Selection Board for the final examination of the Ph.D. course in "Economics and Management of Innovation and Sustainability (EMIS)", 32° cycle, University of Parma (PROT. No. 249075 of 13.12.2019)
­- Member of the Selection Board for the final examination of the Ph.D. course in "Management and Innovation", 31st cycle and postponements, Università Cattolica del Sacro Cuore (FPRP/UD-Prot. No. 083 of 18.01.2019).
­- Member of the Selection Board for the final examination of the Ph.D. course in "Business Sciences". 28 cycle and postponements of the 27th cycle, University of Udine (D.R. n. 53 of 04.02.2016).
­- Scientific collaboration with the Prof. Tammo Bijmolt and Prof. Peter Cornelis Verhoef (Department of Marketing, University of Groningen, Netherlands) to carry out a study on the determinants of the omnichannel behavior of consumers for the Ph.D. in "Economics and Management of Innovation and Sustainability (EMIS)" in agreement with the University of Ferrara for the 32° cycle in 2017.
­- Scientific collaboration with Prof. Scott A. Neslin (Tuck School of Business, Dartmouth College, USA) for the realization of a study on the impact of omnichannel behavior on brand loyalty for the Ph.D. in "Economics and Management of Innovation and Sustainability (EMIS)" in convention of the University of Ferrara for the 32° cycle in 2018.

b. TUTORING OF PH.D. CANDIDATES, RESEARCH FELLOWS AND RESEARCHERS
­- Co-Tutor for the Ph.D. thesis in "Economics and Management of Innovation and Sustainability (EMIS)" of Dr Jessica Bosisio in agreement with the University of Ferrara (36th cycle).
­- Tutor for the Ph.D. thesis in "Economics and Management of Innovation and Sustainability (EMIS)" of Dott.ssa Silvia Maestripieri in agreement with the University of Ferrara (32nd cycle).
­- Co-Tutor for the Ph.D. thesis in "Economics and Management of Innovation and Sustainability (EMIS)" of Micaela Sini Scarpato in agreement with the University of Ferrara (29th cycle).
­- Tutor for the Ph.D. thesis in Business Economics (27th cycle) of Cristina Zerbini, University of Parma.
­- Tutor for the Ph.D. thesis in Economics (24th cycle) of Donata Tania Vergura, University of Parma.
­- Scientific Coordinator of the research project for a fixed-term researcher a) entitled "The green push in support of a sustainable recovery of the retail sector in the post-Covid-19 era" (three-year duration) at the Department of Economic and Management of the University of Parma for the S.S.D. SECS/P-08 Economics and Business Management as of 31.21.2021.
­- Scientific Coordinator of the research program related to the research grant entitled "Multi and omni-channel Shopping in retail: understanding what drives the choices of interaction with channels" S.S.D. SECS/P-08 Economics and Business Management (annual duration) at the Department of Economics and Management of the University of Parma for the period from 16-10-2018 to 28.01.2021 (with suspension from 23.04.2019 to 23.09.2019).
­- Scientific Coordinator of the research project related to the research grant entitled “Social Marketing” S.S.D. SECS-P/08 Economics and Business Management at the Department of Economics of the University of Parma from 1.06.2012 to 31.05.2013 and thereafter renewed to 31.05.2014.

c. ASSIGNMENTS AND ACTIVITIES AT THE UNIVERSITY OF PARMA
- ­Research activities for “Parma Città Universitaria” about students enrolled at the University of Parma from 1.07.2019 to 22.02.2021 (research unit component).
­- Delegate of the Vicar Rector of the University of Parma on Internal Communication, Marketing and Ranking from 05.07.2017 to 31.10.2017 (D.R.D. 1461).
­- Delegate of the Rector of the University of Parma on Internal Communication, Marketing and Ranking from 21.07.2014 to 12.06.2017 (D.R. 315).
­- Coordinator of the Commission for Competition, Ranking and Strategic Communication of the University of Parma (D.R. 395) from 09.03.2015 to 13.11.2015.
­- Coordinator of the Temporary Project Group for Strategic Communication of the University of Parma from 20.01.2015 to 09.03.2015 (D.R. 19).
­- Coordinator of the Temporary Project Group for the design of the marketing information system of the University of Parma (performance indicators, national and international rankings, reporting for degree courses) from 26.08.2014 (D.R. 379) as of 20.01.2015.
­- Research on the determinants of the intention to enroll at the University of Parma by future students in the year 2015 (Coordinator and Scientific Responsible).
­- Research on students at the University of Parma in the years 2016, 2017 (Scientific Responsible).
­- Research for the Evaluation and Quality Monitoring Commission of the University of Parma on the services and incentives to be offered to increase the incidence of students coming from outside the region on the total amount of students in the year 2017 and on the degree of student satisfaction (Coordinator and Scientific Responsible).
­- Research for the Evaluation and Quality Monitoring Commission of the University of Parma on the degree of student satisfaction for the course, the relationship with professors, classrooms, computer stations and library services in the year 2017 (Coordinator and Scientific Responsible).

d. ACTIVITIES ON THE TERRITORY ON BEHALF OF THE UNIVERSITY OF PARMA
­- Participation in the organization of the exhibition Higher Learning and its catalogue as part of the conferral of the Honorary Doctorate in Classical and Modern Letters to Patti Smith from the University of Parma in 2017.
­- Participation in the organization of the EUniverCities Network Meeting in Parma "A Tale of a University City: how to create an attractive brand?", 7-10 June 2016 in collaboration with the Municipality of Parma and speaker with B. Marchione on the topic "The Communication and Marketing strategy of UNIPR - How changing the point of view can bring results even in a short time" in the plenary session of 08.06.2016, from 01.03.2016 to 09.04.2016.
­- Research on the economic impact of the Verdi Festival on the province of Parma on behalf of the Fondazione Teatro Regio di Parma from 01.04.2014 to 18.12.2014 (Design and research unit component).
­- Participation in interdepartmental research MasterTown (regeneration project of the city of Parma) from 01.09.2014 to 31.03.2015 (coordinator of the research, area marketing).
­- Research on the economic impact of the Department of Medicine within the project "Mission Report and Innovation Project", Report on the Department of Medicine and Surgery of the University of Parma, from 01.04.2011 to 30.09.2011 (Design and research unit component).

e. ACTIVITIES IN THE SERVICE CENTERS OF THE UNIVERSITY OF PARMA
­- Vice President of the Centre for Information Services and Librarians (CSIBE) from 11.01.2010 until 31.10.2011 with an extension to 31.10.2012.
­- Member of the Council of the Centre for Information Services and Librarians (CSIBE) from 23.07.2007 until 31.10.2009 and from 10.12.2009 until 31.10.2011 with an extension until 31.10.2012.
­- Scientific supervisor of the elaboration of the questionnaire for the survey of the quality of service of libraries perceived by students for the Library Sector of the University of Parma in 2010.

f. ACTIVITIES FOR THE DEPARTMENT OF ECONOMICS AND MANAGEMENT /DEPARTMENT - FACULTY OF ECONOMICS
­- Member of the Academic Board of the Research Committee of the Department of Economics and Management from 14.05.2020.
­- Member of the Teaching Committee of the Department of Economics and Management from 08.03.2017 to 31.12.2019.
­- Member of the Research Committee of the Department of Economics from 01.09.2013 to 31.12.2016.
­- Member of the Placement Day Committee of the Department of Economics from 01.09.2010 to 31.12.2016.
­- Member of the Health and Safety Committee of the Department of Economics in the year 2013.
­- Deputy Director of the Library of the Faculty of Economics from 01.11.1999 to 31.10.2001.
­- Teaching Coordinator for the Master Course in Marketing Management in the academic years 2008-09, 2009-10, 2010-11, 2011-12, 2012-13, 2013-14.
­- Participation as a speaker at the working table on the topic "Retail Innovation" within the European project Future Ecom for ART-ER Attractiveness Research Territory, Consortium Company of the Emilia-Romagna region and coordinated by ISCOM Group, 17.07.2020.
­- Participation as a speaker at the working table on the topic "Emergency COVID: an opportunity for digitization for retailing" within the European project Future Ecom for ART-ER Attractiveness Research Territory, Consortium Company of the Emilia-Romagna region and coordinated by ISCOM Group, 16.07.2020.
­- Seminar “Pack design: from emotions to purchasing choices”, within the RETAIL workshop 4.0. The INNOVATION CONTINUED organized by RetailLab, Research Laboratory on Retailing of the University of Parma, Parma, June 13, 2019 (speaker with Tania Vergura).
­- Seminar “Neuromarketing and business decisions”, within the workshop RETAIL 4.0. The CONTINOUS INNOVATION organized by RetailLab, Research Laboratory on Retailing of the University of Parma, Parma, June 13, 2018.
­- Seminar “Implications of the evolution of retail marketing”, within the exploratory seminar Retailing & Urban Regeneration organized by UAL, Urban and Architectural Laboratory of the Department of Engineering and Architecture of the University of Parma and the Ph.D. in Architecture and Construction of the Faculty of Architecture of the La Sapienza University of Rome, Parma, 8-9-10 May 2018.
­- Seminar “How to optimize the spatial distribution of the leaflet” within the Conference “Effective Promotions? The new frontiers of flyer”, organized by the Department of Economics in collaboration with Nielsen, Parma, 15 April 2013.
­- Teacher of the course “The retail internationalization” within the Unicredit course addressed to entrepreneurs of Parma at the Department of Economics in 2013.
­- Seminar “Italian retail market module: strategies and trends” for FAO-Food and Agriculture Organization of the United Nations and EBRD-European Bank for Reconstruction and Development at the Department of Economics in 2011.
­- Seminar “Self-scanning as a micromarketing tool: results of an experiment” within the Conference “The future of micromarketing”, organized by the Faculty of Economics, Parma, 21 October 2005.
­- Seminar “Supply Chain Management” within the Conference “Information technology for the supply chain” organized by the Master in Marketing and Logistics of agri-food products, Parma, June 15, 2005.
- Annual research of the Observatory Placement of the Department of Economics from the year 2010 to the year 2016 (Scientific Responsible for the research on the expectations of students regarding the job).
­- Project AHELO - Assessment of higher Education Learning outcomes defined by OECD at the Faculty of Economics from 12.07.2011 to 30.11.2011 (Component of the Research Unit).
­- Member of the Committee on the admission test to the Master Degree Course in Trade and Consumer Marketing of the Department of Economics and Management in the academic years 2017-18, 2018-19, 2021-22, 2022-23.
­- Member of the Committee on the admission test to the Master Degree Course in Trade Marketing and Commercial Strategies of the Department of Economics and Management in the academic years 2012-13, 2013-14 and 2014-15.
­- Member of several Selection Committees for the award of professional and teaching positions for the University of Parma since 2000.

RESEARCH ACTIVITIES AT THE UNIVERSITY OF PARMA
a. THIRD MISSION ACTIVITIES AT THE DEPARTMENT OF ECONOMICS AND MANAGEMENT
­- Research activities on grocery retailers in Emilia Romagna for ART-ER S.cons.p.a. - Attractiveness Research Territory - as part of the research project "Trend of grocery retailers in Emilia Romagna and comparison between other Italian regions and major European nations - Temporary and permanent problems of grocery retailers in Emilia-Romagna in the perspective of the consumer" from 14.10.2021 to 31.12.2022 (Coordinator and Scientific Responsible).
­- Research on the quality of service perceived by the newsagents of the Parma area as part of the research project “La Gazzetta di Parma and the newsagent: service needs and perceived performance. A descriptive survey by means of a personal interview" from 26.10.2021 to 25.11.2021 (Coordinator and Scientific Responsible).
­- Research activities on grocery retailers in Emilia Romagna for ART-ER S.cons.p.a. - Attractiveness Research Territory - as part of the research project "Trend of grocery retailers in Emilia Romagna and comparison between other Italian regions and major European nations - Temporary and permanent problems of grocery retailers in Emilia-Romagna in the consumer’s perspective" from 07.09.2020 to 31.01.2021 (Coordinator and Scientific Responsible).
­- Research activities on the packaging of a food product - analysis of the graphical representation of the product and the nutritional claims - for a leading food company of the Parmesan territory from 16.09.2020 to 27.11.2021 (Coordinator and Scientific Responsible).
­- Consultancy activities in the framework of a training course for newsstands with regard to industry scenarios, digital communication and merchandising for MD SRL from 21.10.2019 to 20.11.2019 (Coordinator and Scientific Responsible).
­- Research on the quality of service for AW LAB - Compar S.p.A. to investigate consumer expectations and compare them with the internal perception from 03.04.2019 to 02.07.2019 (Coordinator and Scientific Responsible).
- Research on trends in grocery retailers in Emilia-Romagna and comparison with other Italian regions and major European countries for ERVET (Emilia-Romagna Economic Development Territory) SpA within the framework of the C.11 project “Development and innovation of the retail sector and support for the regional solidarity economy” of the 2017 Annual Programme (DGR 229/2017) CUP E31H16000430002 from 24.04.2019 to 15.07.2019 (Coordinator and Scientific Responsible).
- Collaboration Agreement with Esselunga S.p.A. to investigate the impact of online shopping on brand and/or retailer loyalty in the perspective of the final consumer within the research activities of the PhD in Economics and Management of Innovation and Sustainability, in collaboration with Prof. Scott A. Neslin of the Tuck School of Business (Hanover, New Hampshire, USA) since 12.02.2019 (Coordinator and Scientific Responsible).
- Collaboration agreement with AW LAB - Compar S.p.A. to investigate the impact of online shopping on brand and/or retailer loyalty in the perspective of the final consumer in the research activities of the PhD in Economics and Management of Innovation and Sustainability, in collaboration with Prof. Scott A. Neslin of the Tuck School of Business (Hanover, New Hampshire, USA) since 25.10.2018 (Coordinator and Scientific Responsible).
- Collaboration agreement with Coop Alliance 3.0 soc. Coop. to verify the validity of the optimization model of spatial distribution of flyers (object of activity of planning and research in the years 2015 and 2016) in the market area of Parma from 09.01.2017 to 30.11.2017 (Coordinator and Scientific Responsible).
- Collaboration agreement with Esselunga S.p.A. o verify the validity of the optimization model of spatial distribution of flyers (object of design and research activities in the years 2013 and 2014) in the market area served by the retailer from 05.03.2015 to 12.08.2016 (Coordinator and Scientific Responsible).
- Collaboration agreement with Sita Ricerca s.r.l. for the realization of a joint study on gambling to be carried out periodically (observatory) from 01.05.2013 to 30.04.2014 (Coordinator and Scientific Responsible).
- Characteristics and potential of the newspaper retail network in the Emilia-Romagna Region from 09.12.2010 to 30.09.2011 (Coordinator and Scientific Responsible).
­- Evaluation of the project of a regional retail entertainment center for the Municipality of Lamezia Terme from 11.01.2005 to 11.03.2005 (Research Unit Component).
- Sector Study on bookshops in Italy for the Revenue Agency from 11.03.2003 to 30.09.2003 (Scientific Coordinator).
­- Sector Study on newsstands in Italy for the Revenue Agency from 11.03.2003 to 30.09.2003 (Scientific Coordinator).
- Sector Study on optics, photography, cinematography and precision tools shops in Italy for the Revenue Agency from 11.03.2003 to 30.09.2003 (Scientific Coordinator).
- Sector Study on books wholesalers in Italy for the Revenue Agency from 11.03.2003 to 30.09.2003 (Scientific Coordinator).
- Monitoring of the experimentation of the expansion of the sales network of Newspapers and Magazines for the Department for Information and Publishing of the Presidency of the Council of Ministers from 01.05.2000 to 31.12.2000 (Scientific Coordinator).

b. THIRD MISSION ACTIVITY AT THE SPIN-OFF OF UNIVERSITY OF PARMA
- The perceived quality of the service for Coop Estense at ADEM LAB s.r.l. (spin-off of the University of Parma) in the years 2009, 2010, 2011, 2012, 2013, 2014 (Coordinator and Scientific Responsible).
- Competitive strategies, spatial expantion and economic results of the main grocery retailers operating in Italy at ADEM LAB s.r.l. (spin off of the University of Parma) from 01.09.2007 to 30.10.2007 (Research Unit Component).

c. THIRD MISSION ACTIVITIES IN RESEARCH CENTERS OF THE UNIVERSITY OF PARMA
- Feasibility study for the realization of the agro-industrial center in the region of Rabat/Morocco for Parma Tecninnova s.r.l. (Society for the Management of the Technological Park of the University of Parma) from 12.05.2008 to 31.12.2008 (Scientific Responsible).

AWARDS
- Best Referee Award 2021 for Sinergie Italian Journal of Management, Sinergie - Sima 2021 Conference, Palermo, 10-11 June 2021.
­- Finalist for the Best Selected Papers Award at the XXIX Sinergie - Sima 2021 Conference, Palermo, 10-11 June 2021 with the contribution "Mobile Shopping Behviour: un'analisi bibliometrica" by C. Zerbini, S. Aiolfi, S. Bellini, B. Luceri, D.T.Vergura. The paper has been selected for publication in the SINERGIE journal (ISSN: 0393-5108).
­- Finalist for the Best Selected Papers Award at the XXVIII Sinergie - Sima 2020 Conference, Pisa, 7-8 September 2020 with the contribution “Sostenibilità ambientale e food packaging. Il ruolo del materiale nel processo di acquisto” by D.T Vergura, C. Zerbini, B. Luceri, G. Cristini. The paper has been selected for publication in the SINERGIE journal (ISSN: 0393-5108).
­- Research Grant awarded by the Marketing Science Institute for the contribution “What drives consumers to shop on mobile devices: findings from a meta-analysis” by C. Zerbini, B. Luceri, T.H.A. Bijmolt, S. Bellini, S. Aiolfi, 30.03.2020.
­- Finalist at the Best Selected Papers Award of the XXVII Conference Sinergie - Sima 2019, Rome, 20-21 June 2019 with the paper "Consumers' attitude and purchase intention towards organic personal care products. An application of the SOR model” by D.T. Vergura, B. Luceri, C. Zerbini. The paper has been selected for publication in the SINERGIE journal.
­- Finalist at the Best Selected Papers Award of the XXV Sinergie Conference - Sima 2017, Naples, 15-16 June 2017 with the paper “Promuovere scelte alimentari corrette attraverso le etichette nutrizionali” by C. Zerbini, B. Luceri, S. Latusi. The paper has been selected for publication in the SINERGIE journal (ISSN: 0393-5108; vol. 36, n. 106, 2018).
­- Best Paper Award for the International Marketing Trends Conference, Paris, 22-24 January 2015 with the paper "Premium Private Labels and store loyalty" by E. Martinelli, C. Zerbini, B. Luceri, S. Latusi. The paper has been selected for presentation in plenary session and publication in the JOURNAL OF MARKETING TRENDS (ISSN: 2114-8910; vol. 3, 2016).
­- Finalist in the evaluation of the best three papers of the MERCATI & COMPETITIVITÀ Journal (ISSN: 1826-7386) for the year 2014 with the paper “L'acquirente cross-format: modelli di mobilità nel grocery” by B. Luceri, S. Latusi, E. Martinelli.
­- Finalist at the Best Selected Papers Award of the XXV Annual Sinergie Conference, Ancona, 24-25 October 2013 with the paper “Innovare l’offerta estendendo il retail brand: il ruolo della fedeltà e della sensibilità a prezzo e promozione” by E. Martinelli, B. Luceri, S. Latusi. The paper has been selected for publication in the SINERGIE journal (ISSN: 0393-5108, vol. 93, n. January-April, 2014).
­- Best Selected Paper for the XXXVI Aidea Conference, Lecce, 19-20-21 September 2013 with the paper “Le determinanti della mobilità del consumatore tra insegne” by B. Luceri, S. Latusi, E. Martinelli. The paper has been selected for publication in the book “IL RUOLO DELL’AZIENDA NELL’ECONOMIA. ESISTE UN MODELLO AZIENDALE ORIENTATO ALLA CRESCITA?” (2015) by N. Di Cagno, G. Invernizzi, A. Mechelli, M. Ugolini, Il Mulino, Bologna (ISBN: 9788815254627).
- Finalist in the evaluation of the best five papers of the MERCATI & COMPETITIVITÀ journal (ISSN: 1826-7386) for the year 2012 with the paper “Cognitive biases in private branding (an fMRI experiment of over-the-counter drugs)” by G. Lugli, DT. Vergura, C. Di Dio, B. Luceri.
- Funding of a fixed-term researcher type a) of three-year duration on the subject of "The green push in support of a sustainable recovery of the retail sector in the post-Covid-19 era" for the S.S.D. SECS/P-08-Economics and Business Management on funds PON D.M. 1062/202, ACTION IV.4 - RESEARCH CONTRACTS ON INNOVATION ISSUES (DR 1669/2021-5; 28.09.2021).
­- Funding of a three-year research grant on the topic "Multi- and omni-channel shopping in retail context: understanding what drives channel interaction choices", for the S.S.D. SECS/P-08-Economics and Business Management on University Funds and Incentives for Research in order to improve the performance of the University within the framework of the VQR 2015-2019 (REP. DRD 1329/2018; 05.06.2018).

PARTICIPATION IN EDITORIAL AND SCIENTIFIC COMMITTEES
­- Member of the Scientific Committee of Sinergie-Sima 2022 Conference "Boosting Knowledge and Trust for a Sustainable Business", Milan, 30 June-1 July.
­- Member of the Scientific Committee of Sinergie-Sima 2021 Conference "Leveraging intersections in management theory and practice", Palermo, 10-11 June.
- Member of the Scientific Advisory Committee of Sinergie, Italian Journal of Management from 01.09.2020.
- Editor in Chief of the Marketing and Management Monographs Series, Giappichelli Publisher, Turin since 2020.
­- Member of the Scientific Committee of Sinergie-Sima 2020 Conference “GRAND CHALLENGES: Companies and Universities working for a better society”, Pisa, 25-26 June.
­- Member of the Editorial Committee of the Mercati & Competitività journal (ISSN: 1826-7386) from the year 2007 to the year 2019.

PARTICIPATION IN MAJOR SCIENTIFIC ACADEMIES
­- Member of the European Marketing Academy (EMAC) in the years 2013, 2014, 2015, 2016, 2018, 2019, 2020, 2021, 2022.
­- Thematic Group Coordinator "Retailing & Service Management" of the Società Italiana di Management (SIMA) since 06.02.2020.
­- Scientific Coordinator of the Retailing & Channel Management Thematic Section of the Società Italiana di Marketing (SIM) from 2019 to 29.09.2020.
­- Local coordinator of the Società Italiana di Marketing (SIM) for the University of Parma, from 01.01.2004 to 29.09.2020.
­- Ordinary member of the Società Italiana di Management (SIMA) since 01.01.2014.
­- Ordinary member of the Società Italiana di Marketing (SIM) since 01.01.2004.
­- Ordinary member of the Accademia Italiana di Economia Aziendale (AIDEA) since 01.10.2012.
­- Correspondent member of the Accademia Italiana di Economia Aziendale (AIDEA) from 01.09.2009 to 30.09.2012.

PARTICIPATION TO OTHER INSTITUTIONS AND ASSOCIATIONS
­- Member of the Technical Committee of the Regional Retail Observatory of the Emilia-Romagna Region, Decree of the Regional Council 17, since 29.01.2008.
­- Member of the Commission AICUN – Associazione Italiana dei Comunicatori d’Università for the University Communication research in the year 2016.
­- Member of the Board of the Alumni and Friends Association of the University of Parma from 17.03.2016 to 16.03.2019.
­- Member of the Advisory Technical Commission for Publishing at the Department for Information and Publishing of the Presidency of the Council of Ministers as provided for in art. 29 of D.P.R. 27.04.1982 n. 268 from 17.11.2006 to 31.12.2008.

TEACHING ACTIVITY
a. TEACHING RESPONSIBILITY AT THE UNIVERSITY OF PARMA
- Consumer Behavior Analysis - Mod. Consumer Behavior Analysis (6 ECTS), Master degree Course in Trade and Consumer Marketing, Department of Economics and Management, in the academic years 2018-19, 2019-20, 2020-21, and 2021-22.
- International Marketing (7 ECTS), Bachelor Degree Course in Economics and Management, Department of Economics and Management, in the academic years 2017-18, 2018-19, 2019-20, and 2022-23.
- Learning in Action - Mod. Marketing (2 ECTS), Bachelor Degree Course in Economics and Management, Department of Economics and Management, in the academic years 2017-18, 2018-19, 2019-20, 2020-21, and 2021-22.
- International Management of Agribusiness (10 ECTS), Master Degree Course in Management of Quality Food Systems and Gastronomy, Department of Economics and Management, in the academic years 2020-21 and 2021-22.
- International Management of Agribusiness (8 ECTS), Master Degree Course in Management of Quality Food Systems and Gastronomy, Department of Economics and Management, in the academic years 2018-19 and 2019-20.
- Research Laboratory to Support Product Innovation - Market Research Lab (4 ECTS), Master degree course in Trade and Consumer Marketing, Department of Economics and Management, in the academic year 2018-19.
- Neuroshopping - Mod. Consumer Behavior Analysis (5 ECTS), Master degree course in Trade Marketing and Commercial Strategies, Department of Economics and Management, in the academic year 2017-18.
- International Marketing (9 ECTS), Bachelor Degree Course in Economics and Management, Department of Economics, 2012-13, 2013- 14, 2014-15, 2015-16, 2016-17.
- Integrated Marketing - Mod. Consumer Behavior Analysis (6 ECTS), Master degree course in Trade Marketing and Commercial Strategies, Department of Economics, in the academic years 2012-13, 2013-14, 2014-15, 2015-16.
- Marketing Management of Industrial Businesses (10 ECTS), Bachelor Degree Course in Economics and Management, Department of Economics, in the academic years 2006-07, 2007-08, 2008-09, 2009-10, 2010-11, 2011-12.
- Online Marketing (six-monthly course), Bachelor Degree Course in Economics and Management, Department of Economics, until 31.10.2005 and in the academic year 2005-06.
- Vertical Supply Chain Relationships (six-month course), Bachelor Degree Course in Economics and Management, Department of Economics, until 31.10.2005 and in the academic year 2005-2006.

b. ASSIGNMENT OF OFFICIAL COURSES AT THE UNIVERSITY OF PARMA
-International Branding and Retailing - Mod.1 (5 ECTS - English Language), Master Degree course in International Business and Development, Department of Economics, in the academic year 2010-11.
- Production and Management of Marketing Information - Mod. Market Research (5 ECTS), Master degree course in Trade Marketing and Commercial Strategies, Department of Economics, in the academic year 2010-11.
- Market Research (4 ECTS), Master degree course in Trade Marketing and Commercial Strategies, Department of Economics, in the academic year 2009-10.
- Marketing Information Systems (4 ECTS), Master degree course in Trade Marketing and Commercial Strategies, Department of Economics, in the academic year 2009-10.
- Industrial and Commercial Technique (30 hours), Department of Economics, in the academic year 2004-05.
- Online Marketing (30 hours), Department of Economics, in the academic year 2004-05 (until 29.12.2004).
- Vertical Supply Chain Reports (30 hours), Department of Economics, in the academic years 2003-04, 2004-05 (until 29.12.2004).
- Industrial and Commercial Technique (Consumer Behavior Analysis) (30 hours), Department of Economics, in the academic year 2002-03.
- Trade Marketing and Sales Policies (Channel Relationships in the Old and New Economics) (30 hours), Department of Economics, in the academic years 2001-02, 2002-03.
- Industrial and Commercial Technique - Mod.2 (30 hours), Department of Economics, in the academic year 2000-01.
- Production and Materials Management (30 hours), Department of Economics, in the academic year 1999-2000 (starting from 10.2.2000).

c.TEACHING COURSES AS ADJUNCT PROFESSOR
- Management of Production and Materials, Bachelor Degree Course in Economics and Management, Department of Economics, in the academic year 1998-99.
- Management of Production and Materials, Degree course in Economics and Business Administration of the University of Parma, in the academic years 1995-96, 1998-99.
- Business Economics and Organization, Degree course in Mechanical Engineering, University of Parma, in the academic year 1994-95.
- Marketing, Degree course in Economics and Business Administration, University of Modena and Reggio Emilia, in the academic year 1994-95.

d. TEACHING RESPONSIBILITY WITHIN POST-GRADUATE SPECIALIZATION COURSES AND UNIVERSITY MASTERS
- Coordinator of the "Consumer & Shopper Behavior" within the "Master in Retail and Brand Management" specialization course, Department of Economic and Business Sciences, 2017-18, 2018-19.
- Coordinator of the course "Policies of Internationalization of Agri-Food Products" within the Master's Degree Course in Agribusiness and Food Management, University of Parma, 2015-16, 2016-17.
- Coordinator of the course "Internationalization Strategies for enterprises food and agriculture and Logistic Processes" within the Master in Advanced Course in Agribusiness and Food Management, University of Parma, 2013-14.
- Coordinator of the "Logistics and Supply Chain Management" course in the Specialization Course within the Master in Marketing Management, University of Parma, 2006-07, 2007-08.
- Coordinator of the "Logistics and Supply Chain" course within the Postgraduate Master in Marketing Management, University of Parma, 2002-03, 2003-04, 2005-06.
- Coordinator of the “Supply Chain Management” course within the 1st level University Master in Information Marketing, Department of Economics, University of Parma, 2003-04.
- Coordinator of the course "Vertical Supply Chain Relationships" within the 1st level University Master in Information Marketing, Department of Economics, University of Parma, 2002-03.

e. TEACHING ASSIGNMENTS IN POSTGRADUATE AND UNIVERSITY MASTER COURSES
- Professor of the "Consumer Behavior Analysis" Module (8 hours) within the 1st level University Master in "Master in Retail and Brand Management", Department of Economics and Management, University of Parma, in the academic years 2020-21 and 2021-22.
- Professor of the "Consumer Behavior Analysis" Module (12 hours) within the 1st level University Master in "Master in Retail and Brand Management", Department of Economics and Management, University of Parma, in the academic year 2019-20.
- Professor of the "Consumer Behavior Analysis" Module within the "Master in Retail and Brand Management", Department of Economics and Management, University of Parma, in the academic years 2017-18, 2018-19.
- Academic tutor for the project works of the Master's Degree Course in Agribusiness and Food Management, University of Parma, in the academic years 2013-14, 2015-16, 2016-17.
- Academic tutor for the project works of the “Master in Marketing Management", Department of Economics, University of Parma, in the academic years 2001-02, 2002-03, 2003-04, 2004-05, 2005-06, 2006-07, 2007-08, 2008-2009, 2009-10, 2010-11, 2011-12, 2012-13.
- Professor of "Analysis of Supply Chain, Buying Policies and Relations with Suppliers" within the Specialization Course in Master in Store Management, University of Parma and Lidl in the years 2008 and 2009.
- Professor of "Participation of Members in Cooperative Management and Governance" within the course Cooperative Enterprise, Department of Economics, University of Parma, in the academic years 2008-09, 2009-10.
- Professor of "Economics of Industry-retail relationships" within the Master in Integrated Logistics, University of Verona in the years 2003, 2004, 2005, 2006, 2007, 2008.
- Professor of "Logistics of large-scale retail companies" within the 1st level University Master in Marketing and Logistics of the Agro-mental products, University of Parma, in the academic years 2004-05, 2005-06.
- Professor of the supplementary course "Merchandising" - Official course of Industrial and Commercial Technique – Degree course in Economics and Business Administration, Department of Economics, University of Parma, in the academic year 1994-95.

The Students reception takes place via TEAMS. Please, write to beatrice.luceri@unipr.it to Aìarrange an appointment.

Anno accademico di erogazione: 2022/2023

Anno accademico di erogazione: 2021/2022

Anno accademico di erogazione: 2020/2021

Anno accademico di erogazione: 2019/2020

Anno accademico di erogazione: 2018/2019

Anno accademico di erogazione: 2017/2018

Anno accademico di erogazione: 2016/2017

Anno accademico di erogazione: 2015/2016

Anno accademico di erogazione: 2014/2015

Professor/Teacher

Publications

Contacts

Phone number
032204
Office location
Dipartimento di Scienze Economiche e Aziendali
Via J. Kennedy, 6
43125 PARMA