Contacts E. mariagrazia.cardinali@unipr.it T. +39 0521 032479 Office: Polo Kennedy - Plesso Centrale di Economia Address: Via John Fitzgerald Kennedy 6, 43125 Parma Teacher's social mediaTeacher's activitiesExam scheduleClass schedule Teaching Academic year of provision: 2026/2027 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° RETAIL MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Previous years Academic year of provision: 2025/2026 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° RETAIL MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2024/2025 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° RETAIL MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2023/2024 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° RETAIL MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2022/2023 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° MARKETING MANAGEMENT - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2021/2022 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° MARKETING MANAGEMENT - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2020/2021 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° MARKETING MANAGEMENT - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° The teachings are listed up to the 2020/2021 academic year Research Publications Healthy breakfast perceptions: comparing private labels and national brands. Authors: Grandi Benedetta; Laudani Sofia; Cardinali Maria Grazia; Cristini Guido Year: 2026 Promoting Healthy Choices at the Point of Sale: The combined effect of Space Management and In-store Communication Authors: Graziano S.; Grandi B.; Cardinali M. G.; Cristini G. Year: 2025 The distance between sustainability store image and store identity inside grocery stores Authors: Grandi B.; Cardinali M. G. Year: 2025 Health promotion through in-store communication: a systematic literature review of real environment experiments Authors: Graziano S.; Grandi B.; Cardinali M. G.; Cristini G. Year: 2025 Store Healthfulness: assessing the perceptions of the shoppers in the retailing environment Authors: Grandi B.; Laudani S.; Cardinali M. G.; Cristini G. Year: 2025 Full list of publications
Teaching Academic year of provision: 2026/2027 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° RETAIL MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Previous years Academic year of provision: 2025/2026 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° RETAIL MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2024/2025 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° RETAIL MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2023/2024 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° RETAIL MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2022/2023 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° MARKETING MANAGEMENT - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2021/2022 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° MARKETING MANAGEMENT - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° Academic year of provision: 2020/2021 MARKETING MANAGEMENT First-cycle degree course in ECONOMICS AND MANAGEMENT - Specialization: ECONOMIA E MARKETING (CLAM) Year: 3° MARKETING MANAGEMENT - QUALIFICATION First-cycle degree course in ECONOMICS AND MANAGEMENT Year: 2° SHOPPER MARKETING Second-cycle degree course in TRADE AND CONSUMER MARKETING SHOPPER MARKETING module Year: 1° The teachings are listed up to the 2020/2021 academic year
Research Publications Healthy breakfast perceptions: comparing private labels and national brands. Authors: Grandi Benedetta; Laudani Sofia; Cardinali Maria Grazia; Cristini Guido Year: 2026 Promoting Healthy Choices at the Point of Sale: The combined effect of Space Management and In-store Communication Authors: Graziano S.; Grandi B.; Cardinali M. G.; Cristini G. Year: 2025 The distance between sustainability store image and store identity inside grocery stores Authors: Grandi B.; Cardinali M. G. Year: 2025 Health promotion through in-store communication: a systematic literature review of real environment experiments Authors: Graziano S.; Grandi B.; Cardinali M. G.; Cristini G. Year: 2025 Store Healthfulness: assessing the perceptions of the shoppers in the retailing environment Authors: Grandi B.; Laudani S.; Cardinali M. G.; Cristini G. Year: 2025 Full list of publications
