CARDINALI Maria Grazia | Teaching staff

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Prof.ssa

CARDINALI Maria Grazia

Professore di II fascia

Dipartimento di Scienze Economiche e Aziendali

Teaching
Appointments
Research

Completion accademic year: 2019/2020

SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2019/2020
STRATEGIC MARKETING
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2017/2018

Completion accademic year: 2018/2019

LABORATORIO RETAIL AND DESIGN INNOVATION
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2018/2019
SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2018/2019
STRATEGIC MARKETING
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2016/2017

Completion accademic year: 2017/2018

SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2017/2018
STRATEGIC MARKETING
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2015/2016

Completion accademic year: 2016/2017

SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE MARKETING AND COMMERCIAL STRATEGIES - A.Y.: 2016/2017
STRATEGIC MARKETING - MOD. 1
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2014/2015
STRATEGIC MARKETING - MOD. 2
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2014/2015

Completion accademic year: 2015/2016

IN STORE MARKETING
Course year: 2 - Second cycle degree - TRADE MARKETING AND COMMERCIAL STRATEGIES - A.Y.: 2014/2015
STRATEGIC MARKETING - MOD. 1
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2013/2014
STRATEGIC MARKETING - MOD. 2
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2013/2014

Completion accademic year: 2014/2015

IN STORE MARKETING
Course year: 2 - Second cycle degree - TRADE MARKETING AND COMMERCIAL STRATEGIES - A.Y.: 2013/2014

Professor/Teacher

Second cycle degree TRADE AND CONSUMER MARKETING A.Y. 2020/2021
Second cycle degree TRADE AND CONSUMER MARKETING A.Y. 2019/2020
Second cycle degree TRADE AND CONSUMER MARKETING A.Y. 2018/2019
Second cycle degree TRADE AND CONSUMER MARKETING A.Y. 2017/2018
Second cycle degree TRADE MARKETING AND COMMERCIAL STRATEGIES A.Y. 2016/2017

Teacher tutor

First cycle degree (DM 270) ECONOMICS AND MANAGEMENT A.Y. 2019/2020

Publications

How to communicate healthy products inside grocery stores,

Year: 2019

Author/s: GRANDI B., CARDINALI M. G., BELLINI S.
Assessing the long-term effect on sales and CSR of a Nutrition Marketing strategy in the retailing environment

Year: 2019

Author/s: GRANDI B., CARDINALI M. G., BELLINI S.
La comunicazione del pricing di breve e di lungo termine ai fini della costruzione dell'immagine di convenienza nel Cash&Carry

Year: 2019

Author/s: Guido Cristini, Maria Grazia Cardinali, Benedetta Grandi
Health and self-control: Promoting unconscious healthy food choices inside the store

Year: 2019

Author/s: B. GRANDI, M. G. CARDINALI, S. BELLINI
Promoting health inside grocery stores: can in store marketing strategies change behaviours and attitudes?

Year: 2018

Author/s: GRANDI B., CARDINALI M. G., BELLINI S.

Contacts

Phone number

032479

Email

mariagrazia.cardinali@unipr.it