CARDINALI Maria Grazia | Teaching staff

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Prof.ssa

CARDINALI Maria Grazia

Professore di I fascia

Dipartimento di Scienze Economiche e Aziendali

Teaching
Appointments
Research

Anno accademico di erogazione: 2022/2023

MARKETING MANAGEMENT
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2020/2021
SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2022/2023

Anno accademico di erogazione: 2021/2022

MARKETING MANAGEMENT
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2019/2020
SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2021/2022

Anno accademico di erogazione: 2020/2021

MARKETING MANAGEMENT
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2018/2019
SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2020/2021

Anno accademico di erogazione: 2019/2020

SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2019/2020
STRATEGIC MARKETING
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2017/2018

Anno accademico di erogazione: 2018/2019

LABORATORIO RETAIL AND DESIGN INNOVATION
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2018/2019
SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2018/2019
STRATEGIC MARKETING
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2016/2017

Anno accademico di erogazione: 2017/2018

SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE AND CONSUMER MARKETING - A.Y.: 2017/2018
STRATEGIC MARKETING
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2015/2016

Anno accademico di erogazione: 2016/2017

SHOPPER MARKETING
Course year: 1 - Second cycle degree - TRADE MARKETING AND COMMERCIAL STRATEGIES - A.Y.: 2016/2017
STRATEGIC MARKETING - MOD. 1
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2014/2015
STRATEGIC MARKETING - MOD. 2
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2014/2015

Anno accademico di erogazione: 2015/2016

IN STORE MARKETING
Course year: 2 - Second cycle degree - TRADE MARKETING AND COMMERCIAL STRATEGIES - A.Y.: 2014/2015
STRATEGIC MARKETING - MOD. 1
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2013/2014
STRATEGIC MARKETING - MOD. 2
Course year: 3 - First cycle degree (DM 270) - ECONOMICS AND MANAGEMENT - A.Y.: 2013/2014

Anno accademico di erogazione: 2014/2015

IN STORE MARKETING
Course year: 2 - Second cycle degree - TRADE MARKETING AND COMMERCIAL STRATEGIES - A.Y.: 2013/2014

Professor/Teacher

First cycle degree (DM 270) ECONOMICS AND MANAGEMENT A.Y. 2022/2023
First cycle degree (DM 270) ECONOMICS AND MANAGEMENT A.Y. 2021/2022
Second cycle degree TRADE AND CONSUMER MARKETING A.Y. 2020/2021
Second cycle degree TRADE AND CONSUMER MARKETING A.Y. 2019/2020
Second cycle degree TRADE AND CONSUMER MARKETING A.Y. 2018/2019
Second cycle degree TRADE AND CONSUMER MARKETING A.Y. 2017/2018
Second cycle degree TRADE MARKETING AND COMMERCIAL STRATEGIES A.Y. 2016/2017

Teacher tutor

First cycle degree (DM 270) ECONOMICS AND MANAGEMENT A.Y. 2019/2020

Publications

Shopping behavior in “health-food stores”: does it have an hedonic aspect?

Year: 2021

Author/s: GRANDI, BENEDETTA, CARDINALI, Maria Grazia
How to promote healthier shopping behaviour: which are the most effective retail marketing' levers in e-commerce grocery

Year: 2021

Author/s: GRANDI, BENEDETTA, CARDINALI, Maria Grazia
Nutrition Shopper Marketing. How retailers can influence healthy consumer behaviors

Year: 2021

Author/s: GRANDI, BENEDETTA, CARDINALI, Maria Grazia
Shopping behaviour inside specialized stores: how to promote impulsive purchases among heavy and light users

Year: 2021

Author/s: GRANDI, BENEDETTA, CARDINALI, Maria Grazia
Encouraging Healthy Choices in the Retail Store Environment: Combing Product Information and shelf allocation

Year: 2021

Author/s: GRANDI, BENEDETTA, CARDINALI, Maria Grazia

Contacts

Phone number

032479

Email

mariagrazia.cardinali@unipr.it